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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships -- Ignore unavailable to you. Want to Upgrade?

To: ztect who wrote (3)	1/28/2000 2:31:00 PM
From: ztect	Read Replies (1) \| Respond to of 177

(def) Interrupt Vs Permission Marketing from "Permission Marketing", by Seth Godin "....For ninety years, marketers have relied on one form of advertising almost exclusively. I call it Interruption Marketing. Interruption, because the key to each and every ad is to interrupt what the viewers are doing in order to get them to think about something else....' '...Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad....' '...The easiest way to contrast the Interruption Marketer with the Permission Marketer is with an analogy about getting married. It also serves to exemplify how sending multiple individualized messages over time works better than a single message, no matter how impressive that single message is....' THE FIVE STEPS TO DATING YOUR CUSTOMER '..Every marketer must offer the prospective customer an incentive for volunteering. In the vernacular of dating, that means you have to offer something that makes it interesting enough to go out on a first date. A first date, after all, represents a big investment in time, money and ego. So there better be reason enough to volunteer. Without a selfish reason to continue dating, your new potential customer (and your new potential date) will refuse you a second chance. If you don't provide a benefit to the consumer for paying attention, your offer will suffer the same fate as every other ad campaign that's vying for their attention. It will be ignored. The incentive you offer to the customer can range from information, to entertainment, to a sweepstakes, to outright payment for the prospect's attention. But the incentive must be overt, obvious and clearly delivered. This is the most obvious difference between Permission Marketing and Interruption Marketing. Interruption Marketers spend all of their time interrupting strangers, in an almost pitiful attempt to bolster popularity and capture attention. Permission Marketers spend as little time and money talking to strangers as they can. Instead, they move as quickly as they can to turn strangers into prospects who choose to "opt-in" to a series of communications. Second, using the attention offered by the consumer, the marketer offers a curriculum over time, teaching the consumer about the product or service he has to offer. The Permission Marketer knows that the first date is an opportunity to sell the other person on a second date. Every step along the way has to be interesting, useful and relevant. Since the prospect has agreed to pay attention, it's much easier to teach them about your product. Instead of filling each ensuing message with entertainment designed to attract attention, or with sizzle designed to attract the attention of strangers, the Permission Marketer is able to focus on product benefits -- on specific, focused ways this product will help that prospect. Without question, this ability to talk freely over time is the most powerful element of this marketing approach. The third step involves reinforcing the incentive. Over time, any incentive wears out. Just as your date may tire of even the finest restaurant, the prospective customer may show fatigue with the same repeated incentive. The Permission Marketer must work to reinforce the incentive, to be sure that the attention continues. This is surprisingly easy. Because this is a two-way dialogue, not a narcissistic monologue, the marketer can adjust the incentives being offered and fine tune them for each prospect. Along with reinforcing the incentive, the fourth step is to increase the level of permission the marketer receives from the potential customer. Now I won't go into detail on what step of the dating process this corresponds to, but in marketing terms, the goal is to motivate the consumer to give more and more permission over time. Permission to gather more data about the customer's personal life, or hobbies, or interests. Permission to offer a new category of product for the customer's consideration. Permission to provide a product sample. The range of permission you can obtain from a customer is very wide, and limited only by its relevance to the customer. Over time, the marketer uses the permission he's obtained to change consumer behavior, that is, get them to say, "I do." That's how you turn permission into profits. After permission is granted, that's how it becomes a truly significant asset for the marketer. Now you can live happily ever after by repeating the aforementioned process while selling your customer more and more products. In other words, the fifth and final step is to leverage your permission into a profitable situation for both of you. Remember, you have access to the most valuable thing a customer can offer - attention...." ------------------ [Summary] Five Steps to Dating Your Customer 1. Offer the prospect an incentive to volunteer 2. Using the attention offered by the prospect, offer a curriculum over time, teaching the consumer about your product or service 3. Reinforce the incentive to guarantee that the prospect maintains the permission 4. Offer additional incentives to get even more permission from the consumer 5. Over time, leverage the permission to change consumer behavior towards profits

To: ztect who wrote (3)	1/28/2000 4:30:00 PM
From: ztect	Respond to of 177

(cif/cc) The Coca Cola Promotion Explained From corporate web site: tsig.com TSIG.com Partners with Coca-Cola for Superbowl Promotion Here's WHAT's HAPPENING with our exciting Coca-Cola Super Bowl MusicCard. We have been asked many questions regarding this promotion so here are some of the highlights just for you! MusicCards are distributed in the Atlanta Area by sponsors of the card. They are: The Athlete's Foot AMF Bowling Centers* AMC Theatres* NFL Experience* Circle K Stores* Each sponsor offers various discounts at their locations. This is a Coca-Cola promotion to increase (12-17 year old) sales in the Atlanta area. The Coca-Cola Super Bowl MusicCards expire 12/2000. There is a "stand-alone" portal through which cardholders may pass to the MyMusicCard.com website. (http://music.coca-cola.com) This link is ours alone and goes only to MyMusicCard.com. At the homepage there is a direct link to card activation to make the shopping process easy. We have included a message about reloading the card. Since this is an Atlanta promotion, no national advertising is being done. Distribution and advertising regarding the promotion is scheduled by Atlanta Coca-Cola and, as of January 17th, all MusicCards have been delivered. Cards can only be obtained in the Atlanta area but we have included one here for your viewing. Mr. Gordon is attending a press conference in Atlanta on the 27th, prior to the Super Bowl, and will be featuring the card in his message. We hope this to be the first of many successful Coca-Cola/MusicCard promotions. St. Petersburg, Fla. (December 2, 1999) - TeleServices Internet Group Inc. (OTC Bulletin Board:TSIG - news), known as TSIG.com, today announced that its My MusicCard subsidiary has reached an agreement with the Atlanta Coca-Cola Bottling Company, a division of Coca-Cola Enterprises, Inc., to utilize the myMusicCard program for a promotional campaign targeted at the teen market for Superbowl 2000, to be held in Atlanta, Georgia in January 2000. This is anticipated to be the first of four promotions slated for next year. My Music Card Co. (MMC) has agreed to produce the promotional 3-unit Coca-Cola Superbowl MusicCard, allowing Coke customers to purchase three CDs at $10.99 or less, a savings of up to $15. MMC will also provide Coca-Cola with an accompanying promotional sleeve, and assist with the design of the Card and sleeve and other marketing materials. The sleeve will feature special offers from Circle K, AMC Theaters, AMF Bowling Centers, Athletes Foot and the NFL Experience, which can be obtained by presenting the Coca-Cola Superbowl MusicCard. MMC will also produce a customized Coca-Cola MusicCard web page, and assist Coca-Cola with database marketing efforts resulting from the myMusicCard promotion. Further, MMC will provide assistance with respect to utilization of the Internet, client services and quality control. "We are delighted that Coca-Cola and its co-sponsors have selected myMusicCard as way to reach the youth market," noted Robert Gordon, chairman of TSIG.com. "More and more young people will now link the Coca-Cola MusicCard to the music they love. It's a great promotion for Coke, and great business for myMusicCard - a real win-win situation."

To: ztect who wrote (3)	1/29/2000 12:04:00 PM
From: ztect	Respond to of 177

(tda) Longs vs Traders In response to Suzanne N, who was moralizes and preaching on the fiscal benefits of being "long" as opposed to "trading" Me thinks Suzanne is a bit naive. Why do you think day traders like volatility, look at intraday trading patterns, post moment by moment stock prices, stare at level two, scream it has hit its bottom, and its going to bounce, PUMP, then DUMP , and then PUMP again? A daytrader is in and out multiple times even in the same day and would rather see the stock trade within a predictable volatile range rather than go up slow and steady. Here is a very successful (one of the few) trading strategy for 100,000 share buy and sells 100,000 @ .04 (-$4,000) sold @ .07 (+ $7,000) Profit $2,000 buy @ .05 (- $5,000) sold @ .09 (+ $9,000) Profit $4,000 buy @ .07 (- $7,000) sold @ .16 (+ $16,000) Profit $9,000 buy @ .11 (- $11,000) sold @ .18 (+ $18,000) Profit $7,000 buy @ .16 (- $16,000) sold @ .24 (+ $24,000) Profit $8,000 buy @ .22 (- $22,000) sold @ .38 (+ $38,000) Profit $16,000 buy @ .29 (- $29,000) sold @ .43 (+ $43,000) Profit $14,000 buy @ .38 (- $38,000) sold @ .56 (+ $56,000) Profit $18,000 buy @ .50 (- $50,000) sold @ .76 (+ $76,000) Profit $26,000 buy @ .62 (- $62,000) sold @ .85 (+ $85,000) Profit $23,000 buy @ .72 (- $72,000) sold @ .90 (+ $90,000) Profit $18,000 buy @ .67 (- $67,000) sold @ .76 (+ $76,000) Profit $9,000 buy @ .56 (- $56,000) sold @ .62 (+ $62,000) Profit $6,000 buy @ .35 (- $35,000) Now hold these "free" shares long for three years and sell at $10.00 Let's do the math: from day trading = $ 160,000 - marginal 34% tax bracket = $105,600 from holding long = $1,000,000 - 20% long term capital gains = $800,000 now factor in time $105,600 for 10 days = $10,560 per day .....................$800,000 for 1,095 days = $ 731 per day figure that 105,600 is going into other investments The annualized % gains far exceed any longs Plus the day trader can go long on "free shares" However, few day traders are this successful. Most screw up and sell for a loss when they mistake the direction the stock is heading. Some even go shoot their family and fellow traders Hope this puts this investment style in perspective. Moralizing won't change these strategies for those that are successful make a lot more money than any patient long. Time and liquidity works in their favor. Gradating capital gains (cg) taxes rectifies this problem more effectively. Here are my suggested cg brackets for different equity holding lengths. Cg held over two yrs = 0.00 % Cg held over one yr = 15.0% Cg held over 6 months= 25.0% Cg held over 1 month = 40.0% Cg held over 1 week = 55.0% Cg held over 1 day = 65.0% This encourages people to research what they buy discouraging piling on and panic. Allows companies to have greater stability with their finances. Anyway, that's my opinion and bias z