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Microcap & Penny Stocks : TIGI : Building Innovative Marketing Relationships -- Ignore unavailable to you. Want to Upgrade?

To: ztect who wrote (8)	1/28/2000 2:50:00 PM
From: ztect	Read Replies (1) \| Respond to of 177

(sa/art) Advertising Costs and Lost Profits RE: Flawed e-commerce models........... Compare this to tsig's model... zdnet.com. "Web retailers brace for holiday rush" By Monica Summers, Reuters November 27, 1999 7:45 AM PT "Which e-tailers will hit the jackpot? Analysts predict this holiday sales season will be a make-or-break quarter for the electronic retail sites....' '...With so many retailers seeking to angle into the game, analysts said competitive prices and a clever advertising campaign will not be enough to make a company profitable. Rather, the ability to build customer loyalty -- and repeat shopping visits -- is seen as key to success or failure....' '...There are several online merchants that actually have advertising obligations that are greater than their bank accounts and they are certainly hoping that sales will make up for it. I'm not sure that will be the case," Cassar said."