To: ztect who wrote (30 ) 1/28/2000 5:29:00 PM From: ztect Respond to of 177
(cif) TSIG: A Marketing Company .. Not Just CD's... Looking at tsig in a comprehensive light. Go to tsig.com "Building Innovative Marketing Relationships" Re-read siliconinvestor.com Specifically, "...TSIG.com will be featured in a seven-minute segment focusing on its innovative Internet solutions for corporations and non-profit organizations through myMusicCard...' 'We are delighted that TSIG.com was selected to appear on a business program that reaches a broad national audience,' noted Robert Gordon, chairman of TSIG.com. 'This is a great opportunity for us to showcase our unique, low-cost approach to drive millions of customers to our myMusicCard site by partnering with corporations and non-profit organizations.'..." Then note how the language in current releases describing what tsig is and does places emphasis not only on the cd site, but also notes how the card is a marketing device to attract eyeballs to the sites of tsig's card partners. siliconinvestor.com "..Headquartered in St. Petersburg, Florida, TSIG.com created the myMusicCard program (http://www.mymusiccard.com) to enable consumers to purchase CDs and cassettes at the lowest prices, and to develop revenue-generating programs with corporations and non-profit organizations that drive consumers to customers' sites for the lowest cost in the industry. Similarly, TSIG.com's myPhotoCard programs provide the lowest cost film processing and Kodak film. These unique marketing programs provide high margin returns and develop strong loyalty and awareness within target communities. TSIG.com also provides customer service and support with its Web-based call center and related services...." tsig shouldn't be simply looked at as a company selling cd's. It should be looked at as a company that uses its partnerships to drive customers to its site and the sites of its partners. Tsig should be considered a marketing company with its own products that gets paid to direct traffic to its site. YES, GETS PAID. With this optimistic expansive note. Let me clearly state that until revenues increase, there is no empirical evidence that the marketing model works. But let me also note that compared to other traditional high cost means of directing traffic to web sites, tsig may just be on to something that others in the business of branding may just be taking for granted. Time will tell. Sincerely, z