(rcn) Management Changes for the Better
TSIG.com `Kicks Off' The New Year With
a New Top Management Team
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Jan. 28, 2000-- TeleServices Internet Group Inc. (OTCBB:TSIG - news), known as TSIG.com, today announced that it has installed new top management, including Jospeh Keegan, President & Chief Operating Officer; Warren Potenberg, Senior Vice President, Marketing and Sales; and Richard Wheeler, Senior Vice President, Operations and Strategic Development. Robert P. Gordon will remain the company's Chief Executive Officer and Board Chairman. All company management will report to Mr. Keegan, who will be responsible for the day-to-day operations of TSIG.com.
The portion in bold face is great news. One of the bigger problem that has arisen with many dot.com companies is that the people with grand visions typically tend to be terrible managers. Recently in the NY Times there was an article discussing the demise of "Value America". One of the primary reasons cited for this demise was the reluctance of the company founder to bring in practical management in a timely matter. Gordon had some vision, but Gordon primarily is a salesman- Selling is his strength. He appears to have realize, or was made to realize, his limitations, and consequently his role has been diminished. ALL management will report to Keegan.
Previously, the new management team worked together as the senior sales and marketing team at Teledex Corporation, a private company based in San Jose, Calif., the leading provider of guestroom telephones to national hotel chains, including Marriott, Hilton, Starwood and others. Mr. Keegan and Mr. Potenberg were part of the original, start-up management team at Teledex, and were instrumental for building the company from start-up to international market leader with over 50% market share. Joe Keegan was Senior Vice President for Domestic Operations; Warren Potenberg was Senior Director, National Accounts, responsible for managing vertical markets and strategic national accounts; and Dick Wheeler was Director, responsible for distribution channel development and strategic alliances.
This is an established TEAM, not a new assembly. Personalities don't have to feel themselves out and mesh. Consequently, this team should immediately underrtake the tasks at hand. Furthermore, the OTC report, noted that tsig.com had to bring in people w. strong marketing backgrounds in order to quickly take advantage of their unique strategies. Apparantly tsig.com has done what was needed to better fulfill the potential of and execute upon their b-model.
``I am delighted to bring in Joe Keegan and his team to run TSIG.com,' noted Robert P. Gordon, Chairman and Chief Executive Officer. ``Now that TSIG.com has executed contracts with Coca-Cola, United Cerebral Palsy and others, and is in the process of bringing in other national accounts, it was time to `Kick-Off' the New Year and install a professional management team with a proven track record of building a marketing-oriented company from early-stage to tens of millions in sales. We have found such a team, and we welcome them to TSIG.com.' Mr. Gordon also added, ``Mr. Keegan will be joining me this weekend at the Super Bowl in Atlanta, where TSIG.com will be participating in the Street & Smith's `All-Millennium Pro Football Promotion' press conference, which will be broadcast to more than 400 radio stations throughout the country. This will allow TSIG.com the opportunity to discuss the myMusicCard program and the strategic partnerships we have formed. Also participating in the conference will be United Cerebral Palsy Association, Unique Sports, Foot Locker, One-On-One Sports, and others.'
Again, a MARKETING TEAM that already is going to take part in a radio broadcast to create greater exposure for the mymusiccard w/o shooting the wad on advertising.
``TSIG.com has many exciting opportunities to take advantage of through our great relationships with national organizations including United Cerebral Palsy Association, National Music Foundation, Lifetime Learning Systems, 4-H Club, and FBLA. And, we will aggressively be pursuing new agreements throughout TSIG.com's first quarter', stated Mr. Keegan. We have a very unique model, based on `cause related marketing', which uses a rapidly expanding `volunteer' sales force driving traffic to our Internet website at virtually no cost. Through our partnership with UCPA, and their corporate sponsors, we are introducing, over the next six months, new My Card (Music, Photo, etc.) business programs providing UCPA, their sponsors and TSIG with powerful fundraising opportunities which will generate millions in revenue. We are also pleased to announce that our Coca-Cola Super Bowl MusicCard promotion was `Kicked-Off' last week in Atlanta with great success; and we are thrilled to be involved with Coca-Cola and this exciting event.``
There appear to be now various forms of events that will occur from new partnership agreements, and new product lines that are being aggresively pursued. Now with the Coke card and UCP , tsig gets great credibility with other potential partners when they have empirical eveidence to present to show from their Super Bowl card response which was kicked-off with great success Announcements for these new product lines and partnerships should finally have the positive impact on share price especially if there are a lot of recognizable corporate names in the mix.
The company appears to be getting closer to the company that I thought I had bought into when I increased my position in over a year ago.
z- spellin' not checked |
