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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Dan3 who wrote (90355)	1/28/2000 11:08:00 PM
From: Tenchusatsu	Read Replies (1) \| Respond to of 1574055

Thread, just saw for the first time a Gateway ad on TV featuring an AMD Athlon processor. It caught my attention because up to now, I was so used to hearing those ads mention Intel processors. But then the narrator said, "... featuring a 600 MHz AMD Athlon processor ..." which immediately caught everyone's attention. Everyone in my house went "Ooooooohhh." One of my housemates gave the thumbs-down signal and said "Boooo!". (You see, he's on the Willamette team.) I couldn't help but smile and notice how Gateway is taking their new relationship with AMD very seriously now. Well, I thought at least this ad was more effective than that confusing "bullet train" ad. Tenchusatsu P.S. - Makes me wonder whether Dell will receive a huge package of Pentium III's with the Gateway address crossed out ...

To: Dan3 who wrote (90355)	1/29/2000 3:36:00 AM
From: milo_morai	Read Replies (1) \| Respond to of 1574055

Dan3 I sure wouldn't mind seeing Al Athlons with DDR cache, until the Copper Tbird/Mustang Athlons start rolling out. Milo

To: Dan3 who wrote (90355)	1/29/2000 5:34:00 AM
From: Epinephrine	Read Replies (1) \| Respond to of 1574055

Dan3 <IMHO, right now, Intel is fighting a technical battle and AMD is fighting a marketing battle.> I think that Jerry actually stated something along the lines of: for the first time our release schedule is being determined not by technical considerations but by our marketing department... I didn't put that in quotes because I am sure that I mangled it pretty badly and it's a far cry from an actual quote but I do agree that AMD is fighting a marketing battle and not just about 1GHz, They have to sell their pitch to everyone from the OEMs, end users, and corporate IT all the way down to the analysts and investment community which still seem to be very skeptical. However they are no longer trying to market a product from a position of inherent weakness and are, at the very least, on par with their competition for the time being. Hopefully that will make their marketing job a little easier than it has been in the past and we will see those business SKUs that AMD needs...JMHO Epinephrine