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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Binx Bolling who wrote (8995)	1/29/2000 10:48:00 PM
From: Binx Bolling	Read Replies (1) \| Respond to of 60323

MP3 Superguide zdnet.com

To: Binx Bolling who wrote (8995)	1/30/2000 10:03:00 AM
From: Ausdauer	Respond to of 60323

Binx, A source close to the Katt leaked out a dictate from Sony's top marketing man. Apparently he ordered a halt to all promotional materials with "stick of gum" references to the memory stick. The articles on branding that I am reading suggest that Sony's naming of their product may backfire on them. Practically everything written about Memory Stick includes the chewing gum reference. Now their product is associated with a 5½ piece of gum that you chew on and then spit out. I always hated the name because it rhymed with "schtick" and conjured the notion of a stick or twig, something thin and brittle that you can easily break in two. Ausdauer CompactFlash...Memory Fortress