NEW YORK, Feb 2, 2000 /PRNewswire via COMTEX/ -- Music Choice, the
world's largest provider of commercial-free digital music via cable,
satellite and the Internet, today announced that Vidnet (OTC Bulletin
Board: EBLD), host of entertainment-oriented streaming content
programming through its Web site, has signed on to sponsor the Music
Choice OnStage Concert series for one full year. Music Choice OnStage
is a monthly video concert and audio show promotional package that
enables consumer brands to reach more than 25 million cable and
satellite households through sponsorships.
The February Music Choice OnStage event features a taped live
performance from Collective Soul. The video footage of the concert will
air on cable systems throughout the U.S. from February 1st through
March 6th and will be Webcast on musicchoice.com on February
15th and 24th. In addition, an audio program entitled "Music Choice
Premieres Collective Soul: Dosage", will air twice daily on the Music
Choice Showcase I Channel. Two tracks from Dosage, "Needs" and "She
Said" can be downloaded free throughout February at
musicchoice.com.
As a sponsor of the entire year's OnStage series programming, Vidnet
will be promoted through:
-- Logo and audio mentions during the opening and closing credits of each
video broadcast
-- Four 30-second commercial spots in each video broadcast
-- Logo on the tune-in spots promoting each concert and airing 250 times
in each cable affiliate market
-- Three audio mentions during the associated "Music Choice Premieres"
show on Showcase I
-- Audio mentions in promotion bumpers promoting each audio show
-- Logo and audio mention during Webcasts and rebroadcasts
-- Sponsor banner, logo, mention and links on musicchoice.com
Music Choice OnStage will feature Patti Smith in March and Kenny Wayne
Shepherd in April. Sponsorship opportunities are still available for
all concerts.
"The OnStage series is an excellent opportunity for building brand
through music," explains Dave Del Beccaro, President and CEO of Music
Choice. "With OnStage, sponsors gain significant exposure to new and
expanded audiences of cable and satellite subscribers."
"The Series will help spread the word about our content and services,
while driving traffic to our site," said Stephen Brown, President and
CEO of Vidnet. "OnStage is a unique opportunity and we're proud to be
sponsoring an entire year of programming."
MUSIC CHOICE -the world's first digital audio service-provides cable,
satellite, telephone and Internet customers with CD quality music 24
hours a day. Music Choice has 12 million customers worldwide.
Headquartered in Horsham, PA, Music Choice is a partnership between
General Instrument Corporation, a wholly owned subsidiary of Motorola,
Inc., subsidiaries of Sony Corporation of America, Warner Music Group,
Inc., EMI Music and several leading US cable providers: Adelphia Cable
Communications, Comcast Cable Communications, MediaOne, Cox
Communications and Time Warner Cable. MUSIC CHOICE is a registered
trademark of Music Choice. Visit the MUSIC CHOICE Web site at
musicchoice.com.
About Vidnet Vidnet, a division of Entertainment Boulevard, Inc., (OTC
Bulletin Board: EBLD), vidnet.com, is one of the leading
providers of streaming entertainment-related media on the Internet.
Among the firm's award-winning Web sites is one of the most
comprehensive interactive music video channels on the Web. Vidnet's
music site has rapidly become a premier music destination site on the
Internet. The firm's mandate of Internet global expansion includes not
only increasing the content base and broadening the network channels on
the Vidnet network, but also acting as a content aggregator to some of
the largest companies on the Web. Based in Los Angeles, Vidnet
continues to aggressively develop and implement strategic alliances
with key commerce and entertainment companies, broadening its presence
worldwide.
Forward-looking statements in this press release are made pursuant to
the "Safe Harbor" provisions of the Private Securities Litigation
Reform Act of 1995. Investors are cautioned that such forward looking
statements involve risks and uncertainties, including, without
limitation, the continued popularity of the Company's websites and
product orders stemming therefrom, increased levels of competition,
technological change, dependence upon third party suppliers, and other
risks.
SOURCE Music Choice
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: David Friedman of Middleberg + Associates, 212-888-6610,
davidf@middleberg.com; or Kim Winnick of Music Choice,
215-784-5854,
winnick@musicchoice.com |
