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To: BWAC who wrote (830)2/1/2000 10:24:00 AM
From: JakeStraw  Respond to of 5499
 
>>Management has made a concious DECISION to try and grow the company >>quickly mainly through use of an very large advertising budget.

Exactly!...but the street only thinks a quarter at a time! By increasing their advertising exp. they will be lowering their net income unless revenue goes up big time.



To: BWAC who wrote (830)2/1/2000 10:31:00 AM
From: Esway  Read Replies (2) | Respond to of 5499
 
WEST KINGSTON, R.I., Feb 1, 2000 /PRNewswire via COMTEX/ -- American
Power Conversion (APC) announced today that DellWare, Dell Computer's
accessory-selling arm, has named APC its "Best Hardware Solutions
Vendor." At a recent awards ceremony, Dell recognized a number of
companies from the more than 400 IT industry leaders whose products and
solutions are sold by DellWare via the company's on-line store,
catalogues and Dell product bundles.

"For nearly a decade, Dell and APC have had the common goal of
protecting Dell systems from uncontrollable power disturbances such as
surges and blackouts," said Peter Rumsey, vice president of APC's
Enterprise Systems Group. "We are extremely proud of Dell's 'Best
Hardware Solution Vendor' designation which we believe clearly
demonstrates the value APC has added in providing a total solution to
Dell customers as well as helping Dell obtain incremental business."

Dell resells APC's entire line of products from surge protectors to
three- phase on-line uninterruptible power supplies (UPS) as well as
UPS management software to Dell consumer and corporate customers
worldwide. The two companies have partnered since 1992.

For more information about obtaining APC's award-winning power
protection solutions via DellWare, visit Dell's Web site at
www.dell.com.

About American Power Conversion Founded in 1981, American Power
Conversion (Nasdaq: APCC) is a leading provider of global, end-to-end
power protection products and services, which include surge
suppressors, uninterruptible power supplies (UPS), power conditioning
equipment, related software, and professional and consulting services
for Nonstop Networking(TM). APC's comprehensive solutions, which are
designed for both home and corporate environments, improve the
manageability, availability and performance of sensitive electronic,
network, communication and industrial equipment of all sizes. APC,
which is headquartered in West Kingston, Rhode Island, reported sales
of $1.337 billion for the year ended December 31, 1999.

All trademarks are the property of their owners. Additional information
about APC and its global end-to-end solutions can be found by accessing
the APC World Wide Web site at www.apcc.com or by calling 800-877-4080.

For more information contact: Media Jodi Kennedy, APC director of media
relations worldwide, 401-789-5735, ext. 2158, jkennedy@apcc.com

Juli Dexter, APC media relations manager, 800-788-2208 ext. 2373,
jdexter@apcc.com
Ron Seredian, APC media relations manager, 661-259-7799,
rseredia@apcc.com

Investors Debbie Grey, APC investor relations manager, 401-789-5735,
ext. 2994, dgrey@apcc.com

SOURCE American Power Conversion
(C) 2000 PR Newswire. All rights reserved.
prnewswire.com
-0-
CONTACT: Media: Jodi Kennedy, director of media relations worldwide,
401-789-5735, ext. 2158, jkennedy@apcc.com or Juli Dexter,
media relations
manager, 800-788-2208 ext. 2373, jdexter@apcc.com or Ron
Seredian, media
relations manager, 661-259-7799, rseredia@apcc.com or
Investors:
Debbie Grey, investor relations manager, 401-789-5735, ext.
2994,
dgrey@apcc.com all of APC
/Company News On-Call:
prnewswire.com or fax,
800-758-5804, ext. 046187

WEB PAGE: apcc.com

GEOGRAPHY: Rhode Island

INDUSTRY CODE: CPR
FIN