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Strategies & Market Trends : Range Bound & Undervalued Quality Stocks -- Ignore unavailable to you. Want to Upgrade?

To: JakeStraw who wrote (836)	2/1/2000 12:56:00 PM
From: BWAC	Read Replies (3) \| Respond to of 5499

What do you do when your stock is in the outhouse? And trading well below the fair value of you net assets? biz.yahoo.com Kmart Launches Kmart Stock Direct, A New Direct Stock Purchase Plan On BlueLight.com StockPower links Kmart to customers and investors TROY, Mich., Feb. 1 /PRNewswire/ -- Kmart Corporation (NYSE: KM - news), the country's second-largest discount retailer, has teamed with StockPower Inc., an online direct investing and loyalty marketing company, to offer shares of Kmart common stock on www.bluelight.com , the web site of Kmart's recently- launched e-commerce company, BlueLight.com. Beginning February 1, 2000, individuals can enroll in Kmart Stock Direct, a new direct stock purchase plan, at www.bluelight.com. Kmart Stock Direct is administered by EquiServe L.P., the transfer agent for Kmart common stock. Kmart's online program will provide investors with an easy, convenient and cost-effective way to invest in Kmart common stock directly. Potential investors can research plan details, enroll in a matter of minutes and begin investing immediately. Through this automated system, Kmart can offer value- added services, such as automatic monthly stock purchases, and can distribute customized e-mails containing stockholder communications, as well as information on special Kmart promotions and sales. ``By using StockPower's technology to provide our Kmart Stock Direct on www.bluelight.com, Kmart can offer customers and current and potential shareholders tremendous advantages in convenience and efficiency,' said Bob Burton, Divisional Vice President, Investor Relations at Kmart. ``We are delighted to be one of the first companies to implement this kind of innovative service.' A primary benefit to Kmart is the opportunity to convert some of the 180 million Kmart customers into investors, which StockPower believes will increase their spending, loyalty and lifetime value to Kmart. ``We're thrilled to team up with one of the nation's premier retailers to bring its direct stock purchase process online,' said Dean Frost, President and Chief Executive Officer of StockPower. ``Clearly, Kmart understands the value of connecting directly with its investors and customers and realizes that the Internet is the most effective means -- from both a cost and time perspective -- to achieve that goal.' Kmart Stock Direct can be accessed online in the About Kmart section of www.bluelight.com or at www.stockpower.com . New investors can obtain enrollment materials by calling 800-947-8019. Additional information on the Program can be obtained at 800-336-6981.