To: Stock Watcher who wrote (25214 ) 2/1/2000 12:22:00 PM From: interesting man Read Replies (3) | Respond to of 52051
Check out BMKS. Im in!! (COMTEX) B: MAILSTART'S WEBBOX TO BENEFIT FROM SIGNIFICANT CHANGE IN B: MAILSTART'S WEBBOX TO BENEFIT FROM SIGNIFICANT CHANGE IN STRATEGY AT GOTOWORLD.COM, DRAMATIC INCREASE IN BANNER ADS EXPECTED LAWRENCEVILLE, Ga., Feb 1, 2000 /PRNewswire via COMTEX/ -- Brandmakers (OTC Bulletin Board: BMKS) continues to ride the rising tide of strategic alliances which leverage the company's MailStart (www.mailstart.com) division services. GoToWorld.com has made a change in strategy, which will dramatically increase the usage of MailStart's WebBox service. "Now, all visitors to GoToWorld.com will be able to take advantage of all the services MailStart's WebBox service has to offer," said Ian S. Simpson, CEO and co-founder of LanguageForce, Inc., parent company of GoToWorld.com. "Our partnership with Brandmakers continues our strategy of offering valuable free services to our users in addition to our Get Paid to Surf, Chat and Shop programs." "We want WebBox to be the market defining online information management service," says Geoff Williams, CEO of Brandmakers. "We are delighted that GoToWorld sees the value in our service, and are confident that increasing numbers of GoToWorld.com users will take advantage of the email, bookmark, contact management and file storage capacity WebBox offers. An expanding user base is the most tangible way we have of building our brand identity and enhancing shareholder value. GoToWorld is an exciting partner for us in this pursuit." WebBox has been a component of GoToWorld since July 1999, but the decision to integrate it into every account means a dramatic increase in usage. Currently, WebBox signs up 800 new users daily. Since its launch in September 1999, approximately 121,000 users have signed up for a WebBox. The expectation is that the new strategy at GoToWorld will result in 1.6 million new users obtaining a WebBox by March 2000. This represents the likelihood that the total number of banner ads will increase tenfold during this period, from the current 3 million to an estimated 38 million banners. "We've looked carefully at the trends in banner advertising," says Managing Director Christopher Duxler, "and we see that studies are showing banner ads to be as effective as television at building brand awareness. We also look to the recent Arthur Anderson Consulting statistics, which indicate that 25 per cent of the respondents to their survey were driven to purchase goods online by banner ads, making banners the clear leader in advertising that drives e-commerce. As advertisers sharpen their marketing skills these ads are beginning to become a more mature and effective promotional environment." This enhanced relationship with GoToWorld.com comes at a time when MailStart is well positioned to take advantage of it. "We continue to add resources to our system," says MailStart's Managing Director Richard Sutherland, "and as we add network resources and add a large data warehouse we will be able to keep pace with the dramatic increase in our user base that we expect." Brandmakers is a diversified Georgia corporation consisting of four divisions with a focus on games and vending, Internet development, wireless communications, and New Media. This news release contains statements that are not historical and are forward looking. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, risks related to market acceptance of and demand for the Company's products and services by customers, continued relationships with and pricing dependence for third party suppliers, and continuity of existing government regulations and policies. SOURCE Brandmakers (C) 2000 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: Terry Tomasello of Brandmakers, 800-253-5257, or info@brandmakers.com, or Ann Mosher of LanguageForce, Inc., 714-279-2632, or ann@languageforce.com, for GoToWorld.com WEB PAGE: mailstart.com gotoworld.com brandmakers.com GEOGRAPHY: Georgia INDUSTRY CODE: CPR MLM ADV SUBJECT CODE: JVN PDT OTC *** end of story ***