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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: kash johal who wrote (90884)	2/1/2000 1:46:00 PM
From: Scot	Read Replies (2) \| Respond to of 1572295

AMD should be doing their own chipsets - for many reasons. Perhaps. But why not partner with Via instead of trying compete? If AMD is ultimately successful, it is natural that third parties (i.e., Via) will want to compete for this business. Why build and defend a chipset business when you can concentrate on higher-margin sku's? Add to this the comment about "technology transfers" (in return) and "empowerment" of partners and you create incentives for third parties to support your product (socket/slot a). I'm not blind to the good reasons for AMD to continue building chipsets (the same ones that got Intel into the chipset business some years ago), but I guess I can see the benefit to AMD. Especially as AMD does not have monopoly power in the cpu business. The company needs help from other entities to be successful. -Scot