To: SLSUSMA who wrote (11351 ) 2/2/2000 10:41:00 PM From: ecommerceman Read Replies (1) | Respond to of 13953
USMA--Sorry it's taken so long to respond to your points which, alas, were not well-considered, imho. If EGRP's commissions were so onorous, why is it getting an increasing market share from the other OLBs? If EGRP has such awful prospects, why did Prudential last week issue a $62 target price--triple where we're at now? Why does EGRP have the lowest acquisition costs in the industry? Your comment "the only way for EGRP to lure customers is to drop commissions even more and advertise even more," was frankly, uh, wildly inaccurate, and not worthy of you (I consider you an intelligent person, despite our differences on E*Trade). USMA, for God's sake, E*Trade is acquiring over 300,000 new customers every quarter, for the lowest acquisition price in the industry, and eating into their competitors market share--and you, inexplicably, say that the only way for them to lure customers is to drop commissions??? Give me a break! And your are quite wrong if you really believe that EGRP's stock would be in the single digits if they stopped advertising tomorrow--in fact, the opposite would happen, but it would be exactly the wrong thing for them to do at this stage in both their business and in growth of the internet. Let me ask you a question, which I hope you will answer truthfully: if you were CC, and you were inexorably eating into your competitors market share with the lowest acquisition costs in the industry, luring astonishing numbers of new customers every quarter, what the hell would you do differently? CC is crushing the competition, and when the street wakes up to that fact this stock will be in the stratosphere. For your sake, I hope you're on board...