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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?


To: KM who wrote (11354)2/2/2000 10:25:00 AM
From: BWAC  Read Replies (1) | Respond to of 13953
 
Seems that the favored SCH is kinda "tubing" so to speak on its own news.

And as there are two sides to most any story, any prudent investor would consider all the relevant points with professional skepticism:

1.) SCH felt the need to pay around $50,000 per customer to Cybercorp? Kinda high? Why? Cyber reportedly has very high customer activity. Actually very high. But these "customers" also have a high potential of flame out and go home. Or back to work anyway. I've talked to some of these daytrader house types, and if you want to see panic, it can be seen at 3:55 if they can't close their positions at a reasonable price. Got to borrow from a buddy or not play tommorow. Don't think SCH will help in that area.

2.) SCH also lowered commissions. Primary reason has to be to better compete in the market. Or to maintain their position. Now why would they have to do that?

3.) Seems like SCH just took one more step in the direction of being an EGRP with physical stores.

4.) Is this not validating EGRP's model? (Sans advertising.)
SCH has reached critical mass, it doesn't really need to agressively grow in order to prosper. One day EGRP will reach this critical mass also.