To: Bill Lotozo who wrote (2375 ) 2/2/2000 8:54:00 PM From: Raj Ramaswamy Read Replies (1) | Respond to of 2908
Good article on CBS Marketwatch on NETP.. From CBS Marketwatch....read the last line..$30BBB....wow..! You're at your computer and a deluge of book recommendations catered to your taste instantly hits the screen. Under a deal with Net Perceptions (NETP: news, msgs), Chinadotcom (CHINA: news, msgs) users will soon be able to enjoy that kind of personalized experience for themselves. And it's not just books. It's any kind of product or preference the user enjoys. On Wednesday, Chinadotcom announced an agreement with Minneapolis-based Net Perceptions that will help the pan-Asian Internet site personalize the user's experience. See press release. "Our company can predict what you as an individual value and present that information to you in a fraction of a second," Jackie Hanson, a spokesperson for Net Perceptions, told CBS.MarketWatch.com. "Our Collaborative Filtering process finds a neighborhood of people with similar tastes, creates an electronic word of mouth, and matches up what else the group might have in common in terms of taste, products, and information. It dramatically increases the potential to expose you to a great number of things that you have a high probability of liking." Net Perceptions (NETP: news, msgs), which went public in April, already provides their service to a number of ".com" companies. On CDNow.com, users can access an album adviser and create a customized site called My CDNow. Kraft.com uses a recipe suggestion program. China.com not only believes that Net Perceptions' technology will individualize, and thereby improve the online experience, but also encourage customer loyalty by providing them with personalized product information. The company also said that the technology will help businesses understand customer needs and allow them to adapt accordingly. For Minneapolis-based Net Perception, the relationship with China.com will allow them to expand their reach in a largely untapped market for personalization technology. The company noted that e-commerce in Asia is expected to reach $32 billion by 2003.