To: Glenn D. Rudolph who wrote (93068 ) 2/5/2000 10:47:00 PM From: H James Morris Read Replies (1) | Respond to of 164684
Glenn, what the hell did you do? You might have initiated an investigation of Amzn by the SEC!! BTW I thought this might interest you. >First books, then stocks. And now, diamonds may be the new, new thing to sell over the Internet. Good news for consumers, but it could mean a squeeze on profit margins for traditional jewelers. Thanks to the booming economy, U.S. diamond sales are soaring, gaining an estimated 11% or better last year to roughly $25 billion, good for half the world's market share. That follows a nifty 9% rise in 1998. Vendors are giddy as this year's demand appears to be just as promising, and retail diamond prices have been firm. But the 'Net is casting a shadow on this sparkling outlook. Diamonds are probably one of the last things people associate with e-tailing, but that has begun to change. Far from being too expensive, too individual or too difficult to buy sight unseen, diamond sales over the Internet are surging, with a virtual explosion of sites in just the past six months dedicated to selling diamond jewelry. And the reason is simple: Prices that are anywhere from 20%-50% cheaper, carat for carat, on equivalent grades. Most of the sites are small and private, so little hard data exist currently. Yet Bluenile.com, which, for example, began taking Internet orders last June, saw sales jump 233% to $10 million in the fourth quarter from the third quarter's $3 million. Other sites are seeing similar triple-digit growth rates. Once rare on the Internet, sales of $50,000-$70,000 diamonds now are not uncommon. Third-party data also tend to confirm the huge growth. The Gemological Institute of America, one of two big U.S. diamond-rating agencies, saw requests for the number of grading reports rise by 42% last year, far higher than the 25% growth seen in the two previous years. Grading reports are typically issued with each diamond sold. Dan Morehead, president of DiamondTrade.com in Dallas, says traditional bricks-and-mortar diamond pricing will come down inevitably as the sites and their popularity proliferate. Matched for quality, grade and color, diamonds generally cost roughly 30%-40% less over the Internet, he asserts. Over the long run, such a differential "is going to pressure margins for the typical retailer," he predicts. Rob Bates, editor of industry publication New York Diamonds, adds it's common now for people to take price lists from Websites to a traditional retailer and say, "Match this!" " While 'Net diamond sales now are relatively puny, their steep growth rate suggests their impact on prices might come long before total sales become significant. Paralleling what's happened in other businesses, a recent survey by trade magazine Jewelers Circular Keystone found the Internet threat topped a list of vendor concerns. And in the past year, top-flight managers from well-known traditional jewelers have migrated to the Web companies, just as in less-glitzy retail areas. -------------------------------------------------------------------------------- Key Commodity Indexes CRB Group Indexes 2/04 1/28 Yr. Ago CRB Futures 213.24 210.72 190.90 Industrials 200.59 203.53 182.40 Grain/Oils 169.81 172.96 170.40 Livestock 253.91 248.88 219.30 Energy 245.78 240.25 132.30 Precious Metals 271.50 253.95 245.00