Identix Unveils New Corporate Identity Forging New Dimensions in Security Technology
New Logo and Web Site Reflect Company's Vision, Verve and Expectancy
SUNNYVALE, Calif.--(BUSINESS WIRE)--Feb. 7, 2000--Identix Inc. (AMEX:IDX - news), a worldwide leader in providing biometric authentication, security and identification solutions, Monday unveiled a bold face to match the fast and potentially explosive growth in commerce security, striking a distinguished profile with a new corporate identity.
At the new www.Identix.com, visitors will find a company at the helm of security driving innovation with identifiable energy and displaying branded customer service that sets benchmarks for responsiveness, speed and performance accuracy.
As the security industry has rapidly made changes toward an e-business to business model, and is now poised for an e-business to consumer model, Identix has steadily led and driven changes correspondingly in biometrics. Today, Identix products, services, applications and partnerships demonstrate the determination the company has exercised to deliver a new future in authentication security.
The new corporate identity, reflected in the new Web site and company logo, formally decrees an image already realized in practice.
``As an established industry leader, driving industry change, we are committed to maintaining worldwide leadership in a rapidly changing environment,' said Identix Chairman and CEO Randall C. Fowler.
``Our new Web site is a further enhancement of our products and services, and, coupled with our new corporate image, indicates that Identix has been and will continue to be on the move.'
In addition to a rich, daring and exciting new design, Identix's site includes customer success stories, revealing tremendous growth potential in biometrics for IT; information about the products that are creating both new dimensions in security and applications that are driving industry competition; new technical papers; Identix's partner information and links; the Identix on-line store; and much, much more.
Identix's energy and leading industry position are apparent to a visitor viewing potentially explosive imminent opportunities amidst a swelling wave of security technology.
Highly interactive and designed for ease of use, the new Identix site serves current customers, potential new customers, technology and distribution partners, investors, press and anyone else interested in learning more about biometric authentication. The site will evolve as the industry and company continue to do the same.
``The changes in the industry, and our customers' desires for quick, easy and accurate responses inspired our course and continue to determine our direction,' said Identix President and COO James P. Scullion.
``The new corporate identity underscores our stability and strength garnered through a long history of meeting our customers' needs. Unlike many unproven and emerging dot-com companies on the Internet, Identix is a leader in the marketplace with proven technology, loyal customers and an established base of recognition and respect.'
Identix's new logo speaks personally to the users made secure by Identix technology. A design flair and underlying affection connote the uniquely individual identification that distinguishes each person from anyone else.
Identix's new corporate identity conclusively states the company's determination to maintain its driving pace, to continue expanding customer relationships with new services and applications, and to continue to drive and influence the future of security technology.
About Identix
Identix Inc., www.Identix.com, is a leader in designing, developing, manufacturing and marketing products for the capture and/or comparison of fingerprints for security, anti-fraud, law enforcement, physical access and other applications.
Through Identicator Technology Inc., Identix's wholly owned subsidiary and IT Security division, Identix designs and develops proprietary, cost-effective security products and solutions for personal identification and verification.
Identicator Technology provides a wide range of applications to markets that include corporate enterprise security, intranet, extranet and Internet access and security, E-commerce, government and law enforcement agencies. Identix's partners include Motorola (NYSE:MOT - news), Compaq (NYSE:CPQ - news), Key Tronic (Nasdaq:KTCC - news), SCM Micro (Nasdaq:SCMM - news), Cherry GmbH and Unisys (NYSE:UIS - news).
The statements in this release that relate to future plans, events or performance are forward-looking statements that reflect Identix management's current expectations, assumptions and estimates of future performance and economic conditions. Such statements are made in reliance on the safe harbor provisions of the Securities Act of 1933 and the Securities Exchange Act of 1934. The company cautions investors that any forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those expressed or implied in such forward-looking statements. Risks and uncertainties include, without limitation, those associated with: development of the marketplace for biometrics solutions; demand for the company's products and services; the ability of the company's partnerships and alliances to succeed and in particular, the ability of the company to complete product development and broadly commercialize and disseminate its products; and other risks as identified in the company's SEC filings. The company disclaims any intention or obligation to publicly update these forward-looking statements to reflect events or circumstances that occur after the date hereof or to reflect the occurrence of unanticipated events.
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Contact:
Identix Inc., Sunnyvale
Investor Relations Department, 408/731-2021 |
