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Thai giant on revival trail ( The Australian ) BYLINE: RON CORBEN * Bangkok EDITION: 1; SECTION: Finance THAILAND'S agri-industrial giant, the Charoen Pokphand Group, has restructured debt and is reviving its China investments with commitments of up to $160million this year. The revival marks a reversal from a forced retreat since 1997 due to the region's recession and sliding baht, which left the company shackled with millions of dollars of debt. Forced sales throughout the CP Group's 24-nation corporate empire included projects extending from China to the US. ``This year, the situation has turned upside down,' group senior executive vice-president Thanakorn Seriburi said to mark CP's return to offshore investment. China activity will focus initially on retailing and agriculture, as well as renewing interests in motorcycle production, brewing, land and property development. CP's extensive international investments cover more than 20 countries, including the US, Malaysia, Indonesia, Vietnam, Portugal, Taiwan and Turkey. The China investments, which stood at more than 200 ventures, range from beer production and house paints, to shoes and shopping complexes. Before the economic downturn they accounted for 30 to 40 per cent of the CP group's revenues. But the downturn and debt burden triggered corporate restructuring, including asset sales in areas such as the joint venture brewery with Dutch beer maker Heineken and a motorcycle plant in Shanghai. CP executives said the company was preparing to commit $158million in new capital over the year ahead, including doubling its Lotus Supercentre stores in Shanghai to eight. CP resumed construction of its Chia Tai Mall after the project had been put on hold for one year due to financial problems. The $330million project had received $125million funds from the Shanghai local administration in support of the development. Head of research for Seamico Securities Philip Adkins said the recovery reflected the company's very successful turnaround. ``They disposed of non-core assets and realised the need to improve efficiency,' Mr Adkins said. ``They faced up to the problems and bit the bullet, so to speak.' Copyright 2000 News Limited. All rights reserved. The above news report may not be republished or redistributed, in whole or in part, without the prior written consent of News Limited. RON CORBEN * Bangkok, Thai giant on revival trail. , The Australian, 02-03-2000, pp 026.