Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: DanZ who wrote (2220)	2/8/2000 7:36:00 AM
From: Mark Marcellus	Read Replies (1) \| Respond to of 5582

I'm not saying it's too late to run ads for cold remedies, although I think you'll see the pace of ads start to slow down. What I don't understand is why the company would wait to launch a TV campaign until now. Advertising depends on multiple impressions. By the time these ads have had a chance to establish themselves, cold season will pretty much be over. If they were going to start advertising this late, I believe that TV was not a cost effective choice. Of course, if the ads had started earlier, it would have cut into last quarter's profit report ...