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To: Frank_Ching who wrote (6760)2/8/2000 1:27:00 AM
From: Frank_Ching  Respond to of 10354
 
Technology takes lead

technologypost.com



To: Frank_Ching who wrote (6760)2/8/2000 5:29:00 PM
From: Sir Auric Goldfinger  Respond to of 10354
 
The Doctor is in ... at Playboy.Com!
2/8/0 11:55 (New York)

Renowned Sexologist Dr. Pepper Schwartz Offers Online Expertise

Exclusive Schwartz Content and the Playboy Advisor Online Join Site's Popular
"Love & Sex" Section

CHICAGO, Feb. 8 /PRNewswire/ -- Enhancing its position as the Web's
definitive source on sex and relationships, Playboy.com today adds commentary
by renowned sexologist Dr. Pepper Schwartz to its highly trafficked "Love &
Sex" section at playboy.com . Schwartz's columns, along with
commentary from a variety of perspectives regarding sex, love and
relationships - including regular features by women -- can be found at:
playboy.com .
Writing online columns exclusively composed for Playboy.com, Schwartz is a
respected authority on sexuality regularly quoted by national media on topics
ranging from Viagra to the state of the Clintons' marriage. Her books have
been praised by publications as divergent as U.S. Catholic, Playboy and
Hypatia: A Journal of Feminist Philosophy. She will contribute regular
columns on:

The Love Matrix, which helps guys plot the ultimate date. Based on
information supplied by the amorous gentleman in question, The Love Matrix
will generate responses that will satisfy everyone from wealthy single
guys looking for a night of lust to married middle-income couples seeking
to re-ignite the spark.

Sex Secrets, which will offer readers Schwartz's expertise on everything
guys should know about sex, but were afraid to ask. Readers can obtain
her frank and candid advice on their most intimate concerns.

Hot Shopper, which will point to hot spots on the Web for both men and
women to find the newest gift-giving options for holidays, anniversaries
and birthdays. Each month, Schwartz will highlight different online
retail destinations, as well as suggesting unique, individual purchases.

Great Sex Weekends, which is written for couples who want to break out of
their standard weekend routine, but don't know where to start. Each
month, Schwartz will provide detailed action plans on how to spice-up
weekends, from where to go to what to pack for 48 hours of unique,
romantic escapades.

Playboy Advisor Joins Playboy.com
Another new "Love & Sex" addition is the respected Playboy Advisor column,
which now dispenses its sexy, yet responsible, advice through Playboy.com at
playboy.com . From ben-wa balls to birth
control, hot wax to hot tubs, the Playboy Advisor's online database contains
hundreds of queries and up-to-date responses on topics such as fashion, food
and drink, stereo, sports cars, dating, etiquette and, of course, sex and
romance. Presented free for the first time online, questions posed to the
Playboy Advisor are from real-life men and women facing real-life situations.
Some are outrageous; others are dead serious. All answers are supported by
sound medical backing from a network of experts.

About Playboy.com
Playboy.com is the Internet operating group of Playboy Enterprises, Inc.
(NYSE: PLA), an international multimedia entertainment company. Playboy.com
operates Playboy-branded Web sites targeting the entertainment and lifestyle
interests of young men, including: Playboy.com ( playboy.com ), an
advertising and e-commerce-supported Web site that offers a range of
entertainment, information and e-commerce; Playboy Cyber Club
( cyber.playboy.com ), a subscription site featuring premium Playboy

content and exclusive online events; the Playboy Store
( playboystore.com ), which sells Playboy-branded products; and
Playboy Auctions ( auctions.playboy.com ), which auctions Playboy-
branded merchandise and admission to Playboy events, and allows fans to
auction their own Playboy memorabilia and collectibles. Playboy.com also
operates Cyberspice.com ( cyberspice.com ), a site featuring
premium adult entertainment under the Spice brand.

About Pepper Schwartz
Pepper Schwartz, Ph.D., is a professor of sociology at the University of
Washington and a recognized national authority on sexuality. She appears
frequently on radio and television, and has been featured many times on Oprah.
Schwartz is also the author of numerous books on sex and relationships.

SOURCE Playboy.com
-0- 02/08/2000
/NOTE TO EDITOR: Dr. Schwartz is available for media interviews regarding
her column and affiliation with Playboy.com /
/CONTACT: Rebecca Theim of Playboy, 312-373-2445, e-mail,
rtheim@playboy.com/
/Web site: cyber.playboy.com /
/Web site: playboystore.com /

/Web site: auctions.playboy.com /
/Web site: cyberspice.com /
/Web site: playboy.com /