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To: trouthead who wrote (16712)	2/8/2000 12:44:00 PM
From: Susan G	Respond to of 28311

RealNames and Go2Net Collaborate to Ease Internet Navigation; Go2Net Search Properties MetaCrawler and Dogpile Will Integrate Internet Keywords to Extend Search Capabilities ================================================================ SAN CARLOS, Calif.--(BUSINESS WIRE)--Feb. 8, 2000--RealNames, a media convergence company, today announced that Go2Net's (NASDAQ:GNET) metasearch engines, MetaCrawler (http://www.metacrawler.com) and Dogpile (http://www.dogpile.com), have extended their navigation resources to include RealNames' Internet Keywords. This partnership is the latest of many deals made by RealNames with other leading search engines, browsers, portals, and directory services -- which have also integrated Internet Keywords into their search and navigation capabilities. To use Internet Keywords, an Internet navigation system that transports people directly to brands on the web, in the Dogpile or MetaCrawler search engines, users simply type a company, product or brand name into the search box; if an Internet Keyword is available, it will appear in the search results list. Dogpile features RealNames results at the top of its search results and MetaCrawler prominently presents Internet Keywords within its search results. The user simply clicks on a selected Internet Keyword to go directly to the Web page for the information they are seeking. For example, Web users looking to navigate to the Jeep Grand Cherokee page on the Jeep web site can simply use the Internet Keyword: "Jeep Grand Cherokee" rather than the lengthy Web address: jeepunpaved.com. "RealNames has established itself as a leader in providing intuitive and efficient Web navigation resources, and we're pleased to be adding Internet Keywords to the industry-leading search capabilities that MetaCrawler and Dogpile provide," said Oren Etzioni, Go2Net's Chief Technology Officer. "Partnering with leading Internet companies such as Go2Net allows even more users who are looking for the easiest way to navigate the web to use Internet Keywords. Internet Keywords allow users to connect directly to the products and services they are looking for," said Keith Teare, CEO of RealNames. About RealNames Corporation RealNames Corporation is a media convergence company developing and marketing products and services that simplify web navigation, transform brands into interactive response vehicles, and monetize Internet traffic for browsers, search engines, directory services and portals. Major brands use RealNames' products and services to help improve their return on total advertising spending by unifying their identity online and offline. Internet Keywords have been integrated into Microsoft's Internet Explorer browser, and are used by leading search and portal sites such as AltaVista, Inktomi, Google and the GO Network as part of their infrastructure to improve directory look-up and search results. Founded in 1997, RealNames is based in San Carlos, California. About Go2Net, Inc. Go2Net (http://www.go2net.com/) is one of the Internet's leading networks, providing consumer services, business services, and enabling services. The company offers through the World Wide Web a network of branded properties and aggregated content in the categories of search and directory, personal finance, multi-player games, small business services and ecommerce solutions. The company also develops Internet technologies for its own network and for license to strategic partners. The Go2Net Network is home to many of the Internet's leading vertical destinations, including: MetaCrawler, Silicon Investor, the HyperMart Network, PlaySite, Dogpile and 100hot. RealNames is a servicemark of RealNames Corporation. CONTACT: RealNames Jessica Carroll, 650/298-5739 jcarroll@realnames.com or GCI Group Gayle LeDoux, 415/974-6200 gledeux@gcigroup.com KEYWORD: CALIFORNIA INDUSTRY KEYWORD: INTERNET MARKETING AGREEMENTS Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Copyright 2000, Business Wire