To: D.J.Smyth who wrote (153244 ) 2/8/2000 12:50:00 PM From: arthur pritchard Respond to of 176387
Darrell: Even if Dell enters the same "upscale" market as SUNW, across the board with SUNW, they will be held back by high image losses, of the sort of the Ford account. Sunw has fought a very hard battle to win certain accounts, and has not been held back by lack of focus, in the area of account control and image. I'm not saying they win all their battles, just that their corporate account sales efforts, are extremely focused, and team based. This kind of work, does not mix well, with selling to the "masses". When I was in the Boston IBM office, I learned alot about team work, and this was WAY back in 1961. There are very few if any new ideas, about marketing, at the level of the large account. And of course, this starts with vision, or lack of vision, at the top. In my opinion, MSD is more interested in venture capital of various kinds, than competing for the consistency in large accounts, which would have prevented the Ford mess. And there is no simpler way to put the Ford situation. The win of HP goes way beyond, the order for hundreds of thousands of machines. HP has just "explained" to the world, the vulnerability of Dell, at the core (from my point of view as a corporate marketing person). The intelligent design of the marketing team, can make all the difference, and huge losses, are never really made up. This is why IBM is so paranoid about their gigantic accounts. I can only say, that their paranoia in that area, is probably leading to their comeback, in more and more large account situations. Same for HP, which under new leadership, will come back, in large accounts. THIS IS MORE IMPORTANT THAN BRAZIL, CHINA AND INDIA PUT TOGETHER.