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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?

To: Knighty Tin who wrote (75461)	2/8/2000 11:20:00 PM
From: Bill F.	Read Replies (2) \| Respond to of 132070

yes it was great especially because these particular boOndocks had many feet of powder snow(bg).

To: Knighty Tin who wrote (75461)	2/9/2000 10:28:00 AM
From: Les H	Read Replies (1) \| Respond to of 132070

The E-Z Way to Get Rich Click Hey, GOTO.COM Investors! Want Your Company To Post a 50 Percent Revenue Gain? Just Let Your Fingers Do the Walking. It's often said that the Internet opens up new frontiers for the exercise of human ingenuity. Case in point: the simple, elegantly practicable scheme that Internet entrepreneur Derick Bulkley has dreamed up to send the revenue of GoTo.com into orbit. In case you haven't heard of it, GoTo.com is an Internet search engine with a gimmick whose crass commercialism has a terrifying purity about it. The search engine lists Web sites strictly in the order of what they're willing to pay GoTo for click-through traffic. For example, on a recent day, the highest-bidding (and thus top-listed) blackjack site was willing to pay GoTo $ 7.91 everytime someone clicked through to the gambling site from GoTo.com. The highest bidding insurance site was paying GoTo $ 7.13 every time the search engine sent an Internet surfer the insurer's way. Now comes one of those twists that seems blindingly obvious once it's pointed out. Derrick Bulkley, CEO of SeriousCollector.com, a Web Site for, yes, serious collectors (of coins, stamps, and much more), has figured how much revenue GoTo would rake in if, one every day, every GoTo shareholder clicked through to the search engine's ten highest- bidding sites. Bulkley has no stake in GoTo, but cheerfully admits, "I do weird analysis for fun." He has put together a spreadsheet showing that on a recent day a GoTo shareholder clicking through once to each of the top ten sites could generate $ 75.38 in additional revenue for the company. If 100 shareholders took part in the scheme every day for a full quarter, GoTo would reap $ 700,000 in additional revenue. Participation by 1,000 GoTo shareholders for a full quarter would produce an extra $ 6.77 million -- about 52 percent of GoTo's estimated first-quarter revenue of $ 13.04 million. .... So far, there's no sign that anyone has put Bulkley's scam into operation. But just in case GoTo reports a sudden surge in revenue, you'll know whom to thank. --- Harris Collingwood, Worth magazine