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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: BirdDog who wrote (17576)	2/9/2000 5:06:00 PM
From: Mike Buckley	Respond to of 54805

Considering that tornados are all about mass markets, I think raple makes an important point: Perhaps MP3 will be ok for the masses...I know they are happy with a lot of junk out there that makes me cringe. There are mass markets and then there are much more discriminating mass markets. Back in the days of vinyl records, I could count on taking one out of ten recordings of popular music (pop, jazz, rock, country, whatever) back to the store because of significant flaws in the vinyl. In my collection of nearly 1000 recordings of classical music that appealed to a much more discriminating audience, I remember having to take back only one record. The above example applies to the consumer markets. A comparable difference between mass markets in the business world is the difference between mission-critical software and all other software. Though both are mass-market product categories, many products in the mission-critical software category are slow to take off because it takes them a long time to fulfill the needs of the much more discriminating adopters. --Mike Buckley