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To: jbIII who wrote (4854)2/10/2000 2:12:00 PM
From: Mephisto  Respond to of 6180
 
TI Honored With 'Product of the Year' Award for VoIP Cable Modem Telephony Reference Design; Internet Telephony Recognizes Texas Instruments for Leading in Cable Modem Technology

HOUSTON, Feb. 10,Texas Instruments, the world's digital signal processor (DSP) and analog leader, today announced that its Voice Over Internet Protocol (VoIP) Cable Modem Telephony Reference Design has been honored with the prestigious Product of the Year award from Internet Telephony magazine. (See ti.com )

The robust new voice-enabled cable modem reference design, the LBT400DV, integrates TI's powerful cable modem, and DSP technology with the Golden Gateway® VoIP embedded communications software of Telogy Networks, a Texas Instruments Company.

''We are proud of the growing recognition from top publications such as Internet Telephony for our leadership in VoIP and cable telephony,'' said Eric Dewannain, General Manager, TI's Cable Broadband Communications business unit. ''Cable operators are in a race to wire America's households with integrated Internet connectivity, video and voice. This comprehensive TI/Telogy solution is paving the way for such powerful broadband services.''

Telogy's Golden Gateway software further distinguishes TI's award-winning offering by providing the most comprehensive
embedded software suite available to develop Internet telephony solutions. Golden Gateway includes signaling, telephony and
protocol-processing modules as well as network-management APIs. The software addresses quality of service (QoS) issues, such as network delay, jitter and lost packets, and incorporates compression, line echo cancellation (G. 168 compliant) and tone detection.


The award, which was announced in the January 2000 issue of Internet Telephony, is given to companies described as ''looking ahead, leading the charge, and laying the groundwork for the next generation of global telecommunications.'' More information on the awards and recipients can be found on Internet Telephony's Web site,
tmcnet.com

The worldwide leader and pioneer in digital signal processing solutions since 1982, Texas Instruments provides innovative DSP
and mixed signal/analog technologies to more than 30,000 customers in the computer, wireless communications, networking,Internet, consumer, digital motor control and mass storage markets worldwide. To help customers get to market faster, TIoffers easy-to-use development tools and extensive software and hardware support, further complemented by close to 300third-party DSP solutions providers.

Telogy Networks, a wholly owned subsidiary of Texas Instruments, is the leading provider of embedded communications
software to global equipment manufacturers. Telogy's Golden Gateway software enables its customers to develop connected products that send real-time voice, fax and data over packet networks.
Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital
signal processing and analog technologies, the engines driving the digitalization of electronics. Headquartered in Dallas, Texas,
the company's business also include materials and controls, educational and productivity solutions, and digital imaging. The
company has manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the
World Wide Web at ti.com and telogy.com.



To: jbIII who wrote (4854)2/10/2000 2:27:00 PM
From: Mephisto  Read Replies (1) | Respond to of 6180
 
Digital Wireless Handsets to Grow More Than 60 Percent in 2000 Texas Instruments Executive Tells Investor Conference;New Phones Demand Higher Performance Digital Signal Processors

PALM SPRINGS, Calif., Feb. 10, The head of Texas Instruments (NYSE: TXN - news; TI) wireless business unit told a Goldman Sachs Technology Symposium in Palm Springs today that 1999's torrid pace in the market for wireless phones should continue into 2000.

And TI's outlook is for strong demand to continue for the next several years as semiconductor technology propels the market toward third generation (3G) phones that will have the ability to link to the
Internet with high-speed connections.


"The wireless market is still booming," said Gilles Delfassy, vice president and manager of TI's worldwide wireless communications business. "We estimate that the digital wireless handset market will grow by more than 60 percent this year to 435 million units. Not only do TI's digital signal processors power more than 60 percent of today's phones, we're also engaged in development programs with the market leaders, including both NOKIA and ERICSSON, to literally mobilize the Internet with next-generation phones."

TI is the leading supplier of semiconductors for digital wireless handsets. Beyond its industry-best position in the DSP ''brain''
for wireless phones.

TI has an equally strong market position in analog components for wireless phones. In total, eight out of 10 digital phones shipped worldwide have TI semiconductor products inside. The importance of TI's manufacturing strength is becoming increasingly evident as market volumes continue to increase. According to Delfassy, although it took five years in the mid-1990s for TI to ship its first 100 million DSPs into the wireless market, TI will ship that many DSPs to wireless phone makers in the first few months of this year alone.


"By working closely with the world's leading digital phone makers, we've been able to make wireless phones smarter, more
powerful and more mobile," Delfassy said.

"The next step is enabling new features in wireless handsets like streaming audio,video and mobile e-commerce through wireless broadband capabilities."

New wireless standards and the demanding data applications they allow will dramatically increase the need for higher DSP performance. Tomorrow's digital wireless phones will do much more than transmit voice calls.

They will be wireless Internet portals. These wireless phones will need significantly more processing performance than today's phones but still use the same --or less -- battery power.

''Applications will be the key,'' Delfassy said. "TI addresses those needs through our Open Multimedia Applications Platform,or OMAP. OMAP supports sharply increased data rates, enabling a wide range of new functions.

While being backward compatible with wireless products in use today, OMAP's software flexibility will enable consumers to buy and download new applications from their phones directly from the Internet, in the same fashion as personal computers can be upgraded today with
new applications."

Already, two of the world's largest digital wireless phone makers -- Nokia and Ericsson -- are in development programs with TI to use OMAP for their next generation phones.

On the base station side, eight out of the world's top 10 base station manufacturers have chosen a new TI DSP specifically targeting 3G base stations.

TI is the world leader in both the DSP and analog semiconductor markets. Analog technologies provide critical real-world
interfaces for the digital signal processor and also help control system power to maximize battery life for mobile applications.
These are two critical technologies behind a range of advanced communications equipments -- from digital wireless phones to
broadband connections to the home, including digital subscriber line (DSL) modems and cable modems.

''Success in the wireless market requires leading-edge diverse technologies, financial strength, production capacity and wireless
systems expertise. TI has all that,'' Delfassy said. ''We're working very hard to extend our leadership position as wireless
phones move to data-rich next generation applications.''

Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital
signal processing and analog technologies, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the
company's businesses also include materials and controls and educational and productivity solutions. The company has
manufacturing or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the
World Wide Web at ti.com.