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To: KevinMark who wrote (73408)2/10/2000 9:57:00 AM
From: KevinMark  Read Replies (3) | Respond to of 108040
 
Added WOMN here on news with Alta Vista, exclusive deal.

(BSNS WIRE) Women.com And AltaVista Announce Exclusive Distribution Agre
Women.com And AltaVista Announce Exclusive Distribution Agreement


Business Editors, Internet/On-Line Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--February 10, 2000--

AltaVista Selects Women.com For Programming Of New Women's Channel

Women.com Networks, Inc., (Nasdaq: WOMN; www.women.com) a leading
content provider for women, and AltaVista Company, the premier media
and commerce network at www.altavista.com, and majority owned by CMGI
Inc., today announced Women.com will be the exclusive content provider
for a new co-branded Women's channel on the AltaVista Network. The new
channel is available at www.women.altavista.com as part of the
AltaVista Live! network, which offers best-of-breed vertical content
channels that deliver relevant, immediate and personalizable content
from the Web's most compelling sources.
Under terms of a three-year agreement, Women.com will provide
content and original programming to the new AltaVista Live! Women's
channel. The channel is among a series of new AltaVista content
offerings that aim to provide Internet users with an unparalleled
depth and breadth of relevant Web-wide content.
This new alliance supports Women.com's comprehensive distribution
strategy, which now includes 25 primary distribution partners, to
expand existing relationships and forge partnerships in new areas,
including wireless and broadband. The new AltaVista Live! Women's
channel extends Women.com's reach to the 50 million unique monthly
users of the AltaVista Network.
"By teaming with AltaVista, we extend our technology-enhanced
content to every premier Web destination, making it convenient and
easy to find Women.com online," noted Anna Zornosa, senior vice
president, marketing and strategic partnerships, Women.com. "Women.com
creates a variety of branded, interactive products and partnerships
through content that is designed for portability. In fact, Women.com
offers its distribution partners end-to-end programming across 19
topical areas for women - generating the largest in-house programming
of any women's content provider."
Women.com will provide AltaVista with original programming for
women in the following areas:

-- Family: Tips on parenting, education and family dynamics,
featuring a "fun & games" section for lively activity around the
home
-- Fashion and Beauty: Review the latest developments in the world
of fashion and check out the best trends in make-up, skin and
hair care
-- Relationships: Find feature stories and advice on how to guide
your heart and get advice on sex, dating, romance and breaking-up
-- Food: Discover new recipes and gastronomical delights, while
learning about the latest culinary trends
-- Home: Get professional advice and inspiration on decorating,
design and home repair
-- Horoscopes: Read what's in the stars for your career and romantic
life

"The caliber and integrity of Women.com's content is an excellent
fit for the Web enthusiasts at the AltaVista Network," said Ross
Levinsohn, vice-president and general manager of new media for
AltaVista. "The AltaVista Live! Women's channel demonstrates
AltaVista's determination to bring premier Web-wide content to this
important demographic in the fastest, most relevant way possible."

About AltaVista

AltaVista Company is a premier media and commerce network
offering Internet users up-to-the-minute news, live video, content,
search and shopping resources. The company integrates unique
technology, products and services to deliver relevant results faster
for both individuals and businesses. By combining distinctive 'best of
the Web' relationships with personalized service, the AltaVista
Network at www.altavista.com creates the smartest Internet experience.
AltaVista is building on its heritage of technology and innovative
leadership, offering informative services including AltaVista Live!,
AltaVista Search, AltaVista Shopping.com, and AltaVista Free Access
combined with the microportal. AltaVista is a majority-owned operating
company of CMGI, Inc. (Nasdaq: CMGI), Andover, MA. AltaVista is
headquartered in Palo Alto, Calif.

About CMGI

With more than 60 companies, CMGI, Inc. (Nasdaq: CMGI) represents
the largest, most diverse network of Internet companies in the world.
This network includes both CMGI operating companies and a growing
number of synergistic investments through its venture capital
affiliate, CMGI @Ventures. CMGI leverages the technologies, content
and market reach of its extended family of companies to foster rapid
growth and industry leadership across its network, and the larger
Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks
and Sumitomo hold minority positions in CMGI.

About Women.com Networks, Inc.

Women.com (www.women.com) is a leading Internet network dedicated
to women, featuring award-winning original programming, personalized
services, community and online shopping. A comprehensive network for
women, Women.com is comprised of more than 100,000 pages of
programming organized into 19 topical channels, including Fashion &
Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money;
Pregnancy; and Home. Women.com also offers extensive membership
services and benefits, including personalized content, personal home
pages, e-mail, and access to community forums and clubs. In addition,
the company enjoys strategic relationships with The Hearst Corporation
and Rodale, enabling Women.com to offer an online newsstand featuring
content from 12 of the world's leading women's magazines, including
Cosmopolitan, Good Housekeeping, Prevention and Redbook.

This announcement may contain forward-looking statements about our
revenues, earnings, margins, and other future plans and objectives.
These statements are subject to risks and uncertainties that could
cause our actual results to vary materially from the results and
objectives discussed in the forward looking statements. Among the
factors that could cause actual results to differ are: increased
competition from other web sites offering similar content, unexpected
problems with our computer infrastructure that affect the delivery of
our content, effectiveness of our marketing and advertising programs,
market acceptance of our content and services, and other factors that
may influence future business and financial results, including those
set forth in the Women.com Networks Form S-1 registration statement
filed with the Securities and Exchange Commission on May 13, 1999, as
amended to date and the company's report on Form 10-Q, for the period
ended September 30, 1999 . All forward-looking statements are based on
the information available to Women.com Networks on the date hereof,
and Women.com Networks assumes no obligation to update such
statements.

--30--jc/ny*

CONTACT: Women.com Networks, Inc.
Becca Perata (Public Relations)
(650) 378-4952
(415) 370-8916 (mobile)
bperata@women.com
or
Women.com Networks, Inc.
Anna Yen (Investor Relations)
(650) 378-4921
ayen@women.com
or
AltaVista
Jim Shissler
(650) 617-3463
jim.shissler@av.com
or
Ruder Finn
Hillary Deutschman
(212) 593-6387
deutschmanh@ruderfinn.com

KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: INTERNET MEDICAL

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