CLIC news...
(COMTEX) B: BROADBASE SOFTWARE: Broadbase and Calico Commerce join fo
B: BROADBASE SOFTWARE: Broadbase and Calico Commerce join forces to offer
customer-centric analytic solution for B2B and net market makers; E-Commerce
solution to enable corporations to drive revenue through best-of breed
personalisation and customisation te
FEB 10, 2000, M2 Communications - Broadbase Software, Inc., (Nasdaq:
BBSW), a leading provider of customer-centric analytic applications for
the digital marketplace, and Calico Commerce, Inc., (Nasdaq:CLIC), a
leading provider of electronic commerce software and services, today
announced an alliance to offer an e-Commerce solution to support the
needs of corporations and net market makers selling complex product and
services via the web. As a part of the alliance, the two companies will
unite the customer analysis capabilities of Broadbase with Calico's
customer-focused e-Commerce solution to enable organisations to
increase traffic and generate e-Commerce revenue by automating customer
acquisition, retention and growth campaigns, while improving the
overall customer buying experience.
Organisations obtain masses of customer data that need to be
interpreted in order to conduct effective selling over the web. The
planned integration of Broadbase and Calico's e-Commerce solutions will
enable corporations to better understand customer profiles and online
behavior and will allow them to use that information to further
personalise and improve their online sales and service capabilities.
E-Businesses in complex product and services industries as well as
emerging Net Marketplaces will be better able to interpret and respond
to the unique needs and preferences of their most valuable customers
and develop lasting relationships based on satisfying online
experiences.
For instance, a computer manufacturer selling products over the web
using Calico's eSales Suite will be able to utilise Broadbase to
analyse past product purchases to develop a rich customer profile. This
profile can be used by Calico eSales to automate the presentation of a
new workstation over the web with the customised attributes preferred
by this customer. If the customer has a history of purchasing high
resolution monitors and sophisticated video cards, a workstation will
be recommended that automatically includes these components in its
offering.
Corporations and emerging Net Marketplaces are looking to leverage
their data assets and they recognise that service is critical for their
business-to-business venues. They are turning to end-to-end e-Commerce
solutions to capitalise on the masses of information they are gathering
in their online venues. The integration of Broadbase and Calico's
e-Commerce solution will allow businesses see their customers from a
more comprehensive perspective by analysing data from multiple customer
contact points, helping them to create relationships by understanding
and reacting to customer behavior.
"Today's Net Marketplaces have access to customer information that is
very difficult for suppliers to gather, and it is extremely valuable
for suppliers to have access to this information to better understand
their customers' needs," said Varde Lief, senior analyst, Forrester
Research. "In a push for new revenue sources, eMarketplaces will cash
in on the masses of data streaming through their sites -- charging
participants for analytic tools to access data and then levying
additional fees to massage the data to glean meaningful trends."
"Through world-class alliances with companies such as Broadbase,
Calico continues to demonstrate its commitment to providing a truly
end-to-end e-Commerce solution for corporations wanting to effectively
buy, sell, market and service their customers via the Web," said Dave
Barrett, chief operating officer, Calico Commerce. "By combining
Broadbase's powerful customer analysis capabilities with our
customer-focused e-Commerce solution, we will enable corporations and
net market makers to gain a better understanding of their customers,
accelerate time to market, make the selling process more efficient and
ultimately help them drive e-Commerce revenue."
"Personalised e-Commerce is the next frontier in the B2B Internet
space," said Chuck Bay, CEO of Broadbase Software. "Calico and
Broadbase share a common vision of providing the critical
infrastructure that we believe will substantially improve e-Commerce in
industries that sell complex products and services and for Net
Marketplaces who want to capitalise on the critical customer data they
gather in their online venues."
Notes to editors:
About Broadbase
Broadbase applications power digital markets by analysing customer
data from multiple touch points, and using that information to execute
marketing campaigns, improve online merchandising and content, increase
site stickiness and personalise all customer interactions. Some of
Broadbase's customers include ADP, Fidelity Investments, Insweb, Kodak,
Mercata.com, Onvia.com, The Sharper Image and United Airlines. For more
information, visit Broadbase at www.broadbase.com.
About Calico Commerce, Inc.
Calico Commerce, Inc., headquartered in San Jose, Calif and with
offices throughout the United States and Europe, provides leading
corporations with the enabling sell-side e-Commerce software that
enables direct sales and trading exchanges over the Internet. Calico
eSales is a customer-focused electronic commerce solution that matches
unique customer needs to business initiatives across all channels while
allowing customers to leverage their existing systems to get the most
from their suppliers and buyers. Calico eSales can be deployed across
the Internet, intranets, extranets and corporate networks and can be
accessed through desktop and mobile computers and retail kiosks. Calico
has helped net market makers and leading high-technology hardware,
manufacturing, telecommunications services, financial services and
retail corporations expand their selling opportunities, accelerate time
to market and increase ROI and market share. Calico Commerce, Inc. can
be found on the World Wide Web at calico.com.
Information in this release that involves Broadbase's expectations,
beliefs, hopes, plans, intentions or strategies regarding the future
are forward-looking statements that involve risk and uncertainties. All
forward-looking statements included in this release are based upon
information available to Broadbase as of the date of this release, and
Broadbase assumes no obligation to update any such forward-looking
statement. These statements are not guarantees of future performance
and actual results could differ materially from Broadbase's current
expectations.
Factors which could cause or contribute to such differences include,
but are not limited to, lack of market acceptance of Broadbase's
products or services, in particular, the Broadbase-Calico integrated
solution; inability to continue to develop competitive new products and
services on a timely basis; introduction of new products or services by
competitors; and inability to attract and retain qualified employees.
Broadbase's recent acquisition of Rubric involves new risks, including
inability to integrate Rubric's products, operations, technology and
personnel, and inability to retain Rubric's customers and employees.
These and other factors and risks associated with Broadbase's business
are discussed in the Company's registration statement on Form S-1 filed
with the Securities and Exchange Commission ("SEC") on January 21,
2000, as subsequently amended.
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(C)1994-2000 M2 COMMUNICATIONS LTDCONTACT: Mariette Jansen/Jon
Thorsteinsson, BourneRiver PR
Tel: +44 (0)208 977 1544
e-mail: jont@bourneriver.com
Richard Howell, Broadbase
Tel: +1 650 614 8385
e-mail: rhowell@broadbase.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
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