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To: dgurgel who wrote (7987)	2/10/2000 6:52:00 PM
From: John Madarasz	Read Replies (1) \| Respond to of 10081

Dave... I'd like to see either you or Mark try to put a negative spin on this!<g> dailynews.yahoo.com Thursday February 10 4:03 PM ET Batman Adds GM's OnStar to Batmobile Weapons DETROIT (Reuters) - The criminals are on the loose; the Batmobile is nearly out of jet fuel. What's a superhero to do? Use the latest Bat-utility -- General Motors Corp.'s (NYSE:GM - news) OnStar wireless communication and information service -- to find the nearest Gotham City gas station. Batman and his longtime assistant Alfred will appear in three new television commercials featuring GM's OnStar system, the first of which will debut Feb. 17 in the middle of sweeps month, during the popular drama ``ER' on the NBC network. In the first ad, Alfred tells Batman he has upgraded the safety features in the Batmobile with the OnStar. ``Should a villain steal it, someone will track it. If your air bag goes off, an advisor will assist you. If you're stranded, satellites will help locate you,' Alfred, played by Michael Gough from the Batman movies, tells the superhero in the Batcave. In other commercials, Batman's nemesis The Joker will appear, and the Batmobile will run low on jet fuel. Batman will also appear in OnStar print and Internet advertisements. GM expects to expand its OnStar subscriber base to 1 million by the end of this year from the current number of about 120,000. The three-button system will be available as a standard feature or an option on 29 GM vehicles and all Saabs by the end of the year. Toyota Motor Corp. (7203.T) is close to an agreement to offer OnStar as an option on its vehicles sold in the United States, OnStar officials said. At the push of a button, drivers are linked to the OnStar Center, where advisors are available 24 hours a day to give directions, make restaurant reservations, and offer any other help. OnStar automatically calls for help if air bags are deployed. ``Batman is going to be using this OnStar technology to help him stay ahead of the criminals in Gotham City, just like the average consumer can use OnStar to stay ahead of what's going on in their real world,' Chris Robinson, director of OnStar services marketing, told Reuters This oughta be good for at least a 20% pop tomorrow with Tom Dorsey to back the Caped Crusaders up! <ggg> All the Best, John

To: dgurgel who wrote (7987)	2/10/2000 10:46:00 PM
From: Sully-	Read Replies (2) \| Respond to of 10081

Holy Cow Batman! He did drop a cow patty on it, didn't he? Maybe he could play the Joker in one of the commercials. Naw, even the Joker had a sense of humor. Sheesh, talk about your gloomy gus. GM is planning on doubling their budget for Onstar in anticipation of growing the Onstar service exponentially. It doesn't take a rocket scientist to figure out that a successful advertising campaign will increase the number of Onstar users & in turn, more users of GMGC's VUI. What an ultra-maroon. w2