NDS Delivers Advanced Interactive TV System for QVC The Shopping Channel
LONDON--(BUSINESS WIRE)--Feb. 16, 2000--NDS Group plc (NASDAQ/EASDAQ:NNDS), a leader in providing business solutions to content owners and TV channels through sophisticated interactive TV technology, today announced that it is developing the interactive TV system for the UK's QVC The Shopping Channel. QVC UK, the UK's leading electronic retailer, and NDS, a subsidiary of News Corporation (NYSE:NWS - news), are working together to provide shoppers with the ability to order products in real time, simply by pressing a button on their TV remote controls. The system, which is being installed now, is due to be available to viewers later this year on Sky Digital.
Mark Suckle, Chief Executive Officer of QVC UK, commented: ``This new development in digital television technology will enable our customers to see an item, select it and buy it using their remote control while watching live QVC programs. It allows QVC to offer our customers a revolutionary new way to interact with a television program. This technology has important ramifications, not only for home shopping, but also for other broadcast content.'
NDS is providing a complete interactive system that incorporates an interactive product catalog and interactive transaction capabilities, which fully integrate with QVC's existing systems via NDS' open interface. This new platform leverages NDS' experience in delivering data to consumer's set-top boxes, of securing transactions and of producing end-to-end interactive services.
``The digital TV era is turning the set-top box into a new storefront. Content providers and retailers are seeking e-commerce solutions that are optimized for the TV environment and easy to deploy,' says Dr. Abe Peled, CEO and president of NDS. ``Our expertise and experience in delivering interactive TV solutions places us in a strong position to work with partners such as QVC and broadcasters like Sky Digital to drive and deliver the interactive future, today.'
Suckle added: ``We are delighted to be working with NDS, a world leader in digital technology, on this exciting new interactive television application. We will not only be able to offer our customers our full product range, but also the opportunity to purchase at the touch of a button from QVC, a name that they know and trust.'
About QVC
QVC UK is a joint venture between QVC Inc, America's leading electronic retailer, and BSkyB. The channel is available to over 8 million cable, analog and digital satellite homes in the UK, and broadcasts from Marco Polo House, London, 24 hours a day, 365 days a year with live programming from 08:00 to 01:00 UK time. In addition, QVC has its own transactional Internet site - QVCUK.COM - at www.qvcuk.com.
About NDS
NDS Group plc (NASDAQ/EASDAQ:NNDS) is a leading supplier of conditional access software and interactive systems to digital Pay-TV broadcasters and set-top box manufacturers, offering open and flexible software solutions for the secure delivery of entertainment and information to televisions and personal computers.
NDS is also a leading provider of broadcast control software that is essential for managing and operating a digital television broadcasting network. The company supplies leading technology, products and services to enable broadcasters and content providers to profit from digital television and associated interactive services. NDS also supplies software to secure and deliver Internet content via data broadcasting and simplify e-commerce transactions. The NDS range of systems and technology is complemented by a wide range of services, including consulting, systems design and integration, support and maintenance.
NDS customers include leading Pay-TV broadcasters worldwide. In the digital satellite television market, NDS customers include DIRECTV in the US; BSkyB in the UK; Galaxy, Sky Latin America, NetSat and Innova in Latin America; and DIRECTV Japan, STAR TV, Shinawatra, Telstra, Foxtel and Sky New Zealand in the Asia-Pacific region. Over 15 million viewers of digital television are currently using elements of NDS supplied technology.
NDS' customers provide services, using its conditional access systems and smart cards, to over 50% of the world's digital satellite subscriber base. In the emerging digital cable market, NDS customers include Cablevision in the US, Matav in Israel, NTC in China and Madritel in Spain.
NDS, headquartered in the UK with offices worldwide, employs over 1000 people and continues to make a major commitment to R&D, with over 400 employees dedicated to pioneering development work at research centers in Israel and the UK. NDS is on the World Wide Web at nds.com. NDS' largest shareholder is News Corp. (NYSE:NWS - news), a global media and entertainment company.
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