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To: Bipin Prasad who wrote (216)	2/11/2000 9:08:00 AM
From: michael	Respond to of 266

PAGE IS NEXT ARCH TEAMS WITH EMPLOYEESAVINGS.COM TO REACH MORE THAN ONE MILLION CORPORATE EMPLOYEES AND THEIR FAMILIES EMPLOYER SPONSORED VALUE PLAN Provides Arch With Direct Marketing Acces WESTBOROUGH, Mass., Feb 11, 2000 /PRNewswire via COMTEX/ -- Arch Communications Group, Inc. (Nasdaq: APGR), one of the largest wireless messaging and mobile data providers in the United States, today announced a marketing venture with employeesavings.com, the leading provider of Employer Sponsored Value Plans (ESVPs) to Fortune 1000 companies. The agreement gives Arch direct marketing access to more than one million corporate employees and family members served by employeesavings.com. ( Photo: newscom.com ) "One of the greatest challenges in marketing is finding a way to reach targeted groups of consumers," said Steve Gross, executive vice president of sales and marketing for Arch. "Being part of employeesavings.com's ESVP program solves that problem by giving us direct access to a highly segmented group of potential customers, and also leverages our strength with large corporate customers." Through the agreement with employeesavings.com, corporate consumers and their families receive special offers on Arch services. The special offers are accessible through the customized corporate ESVP portals and printed catalogs employeesavings.com develops for its corporate clients. "Teaming with Arch Communications enhances employeesavings.com's ability to provide corporate employees with one-stop savings on hundreds of high quality products and services in a convenient, time- and money-saving manner," said employeesavings.com president and chief executive officer Norman Behar. Gross added: "We believe the potential for Arch to add partners such as employeesavings.com is enormous, and thus we are rapidly expanding our online channels of distribution. We will continue to seek new ways to leverage the power of the Internet to extend the reach of the Arch brand." About employeesavings.com Developed in 1997, employeesavings.com is the leading provider of Employer Sponsored Value Plans (ESVPs) to Fortune 1000 corporations. ESVPs are a free, customized work/life program helping employers attract and retain quality personnel by providing employees with retail savings on premium brand name products and services, and providing HR with tools to streamline communications with employees. employeesavings.com negotiates exclusive offers on groceries, apparel, electronics, sports equipment, cars, entertainment, travel, financial and insurance services, and more - all at no cost to employers. Hundreds of discreet savings and special offers are aggregated into a single plan, administered by employeesavings.com under the ESVP umbrella. Corporate employees may access ESVP savings 24 hours a day, seven days a week through an employer-branded extranet Web site, a printed catalog or an employeesavings.com value card accepted at participating retailers. The privately held company is backed by venture capital industry leader Benchmark Capital and based in Bellevue, Wash. employeesavings.com may be found on the Internet at www.employeesavings.com. About Arch Arch Communications Group, Inc., Westborough, Mass., is a leading U.S. wireless messaging company with annual revenues in excess of $760 million. Arch provides local, regional and nationwide wireless messaging services to customers in all 50 states, the District of Columbia and in the Caribbean. Arch operates approximately 300 offices and company-owned stores across the country. Arch recently announced an agreement to merge with Paging Network, Inc. to create a wireless messaging and communications company with annual revenues of approximately $1.6 billion. Additional information on Arch is available on the Internet at www.arch.com. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: Statements contained in this news release which are not historical fact, such as forward-looking statements concerning future financial performance and growth, involve risks and uncertainties, including those described in Arch's most recent Annual Report on Form 10-K. Although Arch believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from those expectations include integration challenges, future capital needs, and other risks. Any forward-looking statements represent the best judgment of Arch as of the date of this release. Arch disclaims any intent or obligation to update any forward-looking statements.