To: Joe Copia who wrote (21531 ) 2/11/2000 1:02:00 PM From: Mike E. Respond to of 25711
VMAX is looking good. News... (BSNS WIRE) Sonoma Financial Acquires Fast Bucks' Iowa Operations; Sonom Sonoma Financial Acquires Fast Bucks' Iowa Operations; Sonoma Adds Iowa to Its Expansion Plans Business Editors CHICAGO--(BUSINESS WIRE)--Feb. 11, 2000--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB:VMAX) one of the largest payday advance operators in the greater Chicago area, announced it has entered into a definitive agreement with Fast Bucks perating Company, LLC to acquire their Iowa operations. The agreement calls for Sonoma to take possession of six Fast Bucks locations, bringing its total store count to 60. The financial terms of the purchase were not disclosed. Sonoma plans to improve customer service at Fast Bucks by implementing its systems and by training existing management on Sonoma's methods of operation. The company also announced their intentions to continue to expand the Iowa operations as well as evaluate neighboring cities in Illinois. "The acquisition of Fast Bucks gives us an immediate presence in the Iowa marketplace and allows further expansion opportunities through out the region," stated Frank Anthony Contaldo, CEO of Sonoma Financial Corp. He further stated, "We will continue to evaluate and (BSNS WIRE) Sonoma Financial Acquires Fast Bucks' Iowa Operations; Sonom Sonoma Financial Acquires Fast Bucks' Iowa Operations; Sonoma Adds Iowa to Its Expansion Plans Business Editors CHICAGO--(BUSINESS WIRE)--Feb. 11, 2000--Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB:VMAX) one of the largest payday advance operators in the greater Chicago area, announced it has entered into a definitive agreement with Fast Bucks perating Company, LLC to acquire their Iowa operations. The agreement calls for Sonoma to take possession of six Fast Bucks locations, bringing its total store count to 60. The financial terms of the purchase were not disclosed. Sonoma plans to improve customer service at Fast Bucks by implementing its systems and by training existing management on Sonoma's methods of operation. The company also announced their intentions to continue to expand the Iowa operations as well as evaluate neighboring cities in Illinois. "The acquisition of Fast Bucks gives us an immediate presence in the Iowa marketplace and allows further expansion opportunities through out the region," stated Frank Anthony Contaldo, CEO of Sonoma Financial Corp. He further stated, "We will continue to evaluate and execute on acquisitions where we feel our model will allow for higher profit margins and more repeat customers." Fast Bucks Operating Company, LLC is a payday advance operator with 6 locations in Davenport and the surrounding suburbs. A complete investor package for Sonoma Financial is available ate-relations.com About Sonoma Financial Corporation: Sonoma Financial Corporation operates three subsidiaries, two of which focus on consumer lending and one is a collection agency. Payday Check Advance, Inc. and Money Market, Inc. are financial service companies that operate a chain of stores devoted to providing low documentation, short-term consumer loans. Sonoma intends to become the national leader in the "Payday Loan" market by strategic acquisition and penetrating new markets. E-star Systems, Inc., is an industry specific collection service addressing the needs of the short-term loan industry. Sonoma Financial is currently the only publicly traded company with a sole focus on 'payday advances'. Ace (NASDAQ:AACE), First Cash Financial Services (NASDAQ:FCFS) and Pinnacle Business Management (OTCBB:PCBM), have proven the viability of the concept in other markets, but are not specifically focused in this area. American Nortel Communications (OTCBB:ARTM) a shareholder. Safe Harbor Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. --30--hkz/cgo* CONTACT: Company Contact Frank Anthony Contaldo, 847/931-9218 Investor Relations Contact Wayne Schumacher, 773/227-3910 KEYWORD: ILLINOIS IOWA INDUSTRY KEYWORD: BANKING MERGERS/ACQ Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story *** *** end of story ***