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Non-Tech : MAT - Mattel - toysRthem -- Ignore unavailable to you. Want to Upgrade?

To: Bookdon who wrote (467)	2/13/2000 5:40:00 PM
From: John Finley	Respond to of 706

A new CEO wo understands the software/games market can (perhaps) turn this around, provided he/she doesn't sacrifice the "Barbie business" that brought MAT to its current strong marketing position. Yes, it'll be a tough row to hoe, so to speak <g>. I'm not tempted to sell at these levels, though. MAT shouldn't have been caught flat-footed by the software biz, though. Some Barbie software was already in the top ten lists long before TLC. From the Mattel site: Launched in 1996, with the best-selling Barbie Fashion Designer&#153 CD-ROM, the Mattel Media division of Mattel has grown into a $100 million business and established itself as a leader in the software industry. In 1998, Mattel Media earned the top spot on PC Data's best-selling children's entertainment software charts, in terms of dollar sales, with Barbie Photo Designer Digital Camera & CD-ROM. JF