To: E. T. who wrote (3619 ) 2/14/2000 9:05:00 PM From: CancerMan Respond to of 3896
etopia.com increases e-commerce contract with Microforum Symbol: MCF Industry: MLM Subject: CON News release via Canada NewsWire, Toronto 416-863-9350 -ME- Attention Business Editors: TORONTO, Feb. 14 /CNW/ - Microforum Inc. (TSE:MCF) is pleased to announce that Petopia.com, the ''Internet Pet Paradise,'' and leading online pet store, has extended its existing development contract with Microforum, making it Microforum's largest e-commerce contract to date. Microforum first began working with Petopia.com in November of 1998. Using the iFrontECS(TM) e-commerce suite of applications, Microforum played an integral role in developing Petopia.com's virtual store. In September of 1999, Microforum landed a contract with Petopia.com to provide programming, coding, testing and debugging support for an estimated six months. This contract has been extended a further 26 weeks and includes doubling the number of Microforum staff working on the Petopia.com project. Petopia.com recently announced a strategic alliance with NBC and Value Vision International (NASDAQ:VVTV) to co-produce Petopia.com, the TV show. Additionally, Petopia.com was selected as one of the 'stickiest' sites for two consecutive months by the Nielsen/NetRatings. Media Metrix, the leader and pioneer in Internet and Digital Media measurement worldwide, released data in December 1999 indicating that Petopia.com had the largest gain in number of unique visitors, the longest time spent on site and the highest percentage point increase in total reach of U.S. online households in their category for the month of November 1999. ''The extension of this contract is a clear example of our close business relationship and further demonstrates the confidence that Petopia.com has in our ability to provide leading edge e-commerce solutions,'' said Howard Pearl, President and CEO of Microforum Inc. About Petopia.com Petopia.com www.petopia.com) the ''Internet Pet Paradise,'' is the leading online pet store. A spirited online destination for pet lovers, Petopia.com provides all things pet-related, from food, grooming and healthcare products to community forums and expert advise. In the spirit of celebrating its primary consumer, the Company's leading motto is: ''Let there be pets!'' Petopia.com was founded in August 1998 and is based in San Francisco. About Microforum Microforum Inc. www.microforum.com is a leading North American digital business transformation company providing a broad range of electronic commerce, Internet strategy and database services. Microforum is publicly traded on The Toronto Stock Exchange under the symbol ''MCF'' and is headquartered in Toronto, with offices in San Francisco, CA and Chicago, IL. -0- 02/14/2000 /For further information: INVESTOR INFORMATION: The Investor Relations Group 1-800-444-9214, (604) 689-5255, microforum(at)invrel.com, www.invrel.com; CORPORATE INFORMATION: Howard Pearl, CEO and President, Microforum Inc. (905) 670-8000, hpearl(at)mf.com/ (MCF.) CO: Microforum Inc. ST: Ontario IN: MLM SU: CON