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To: Ruffian who wrote (6519)2/15/2000 10:31:00 AM
From: Thomas Tam  Read Replies (1) | Respond to of 13582
 
China's Military Building Mobile Phone Empire

By Matt Pottinger

BEIJING (Reuters) - Army-backed companies are muscling into China's red hot mobile
phone market, skirting a ban on military business ventures and offering tough new
competition for China Unicom ahead of its Hong Kong listing.

The companies ultimately controlled by the People's Liberation Army (PLA) are jumping
into the newly-opened market in U.S. standard CDMA networks, which China Unicom is
counting on to challenge state giant China Telecom, analysts and company officials said on
Tuesday.

One of them, China Great Wall Communications, has been operating trial CDMA networks
in the cities of Beijing, Shanghai, Guangzhou and Xian for several years.

But now another, Hebei Century Mobile Communications Corp, has sprung up with
networks in 11 cities in Hebei province that connect to Great Wall's system.

The investments appear to be glaring exceptions to an 18-month drive by President Jiang
Zemin to sever the bond between the military and big business.

What is more, industry regulators appear to be supporting the PLA-backed expansion into
telecommunications.

``The military has permission to build local CDMA joint ventures,' said an official at the
Ministry of Information Industry, who declined to be identified.

China Unicom is planning a multi-billion dollar listing in Hong Kong and possibly New York
as early as April. A cornerstone of its strategy is to build nationwide CDMA systems to
challenge older GSM networks operated by China Telecom.

Unicom Shrugs Off Threat

Beijing is keen to avoid duplicating phone networks, and there is a danger China Unicom
might find itself shut out of lucrative markets by PLA upstarts that get to them first.

But officials at China Unicom say the company will forge ahead regardless, and is prepared
to build overlapping networks to face the competition head-on.

``We're allowed to build anywhere in the country,' said Wu Duhua, China Unicom's official
in charge of CDMA.

``The demand is huge and duplicating infrastructure won't be a problem,' he said. ``We're
stronger than them, we're more capable, and we'll definitely do it better.'

Officials at Hebei Century declined to comment.

A Hong Kong-based investment banker, who declined to be identified, said the competitive
challenge was too small to threaten the success of Unicom's IPO.

``We've heard admission in various circles that yes, there are going to be some military-run
cellular networks offering CDMA,' he said.

``If a little guy comes in, he's probably taking share away from China Telecom as well,' he
said.

``I wouldn't see it as being a huge issue on the IPO.'

A Price War Looms

Still, Unicom might find itself embroiled in a price war just as it sets out to build a business.

Great Wall is already offering steep price cuts, and analysts said Hebei Century was likely to
follow the same strategy to gain market share, despite government price controls.

``It will probably be more difficult for China Unicom to get away with discounts because of
their higher profile,' the investment banker said.

The PLA was drawn to CDMA in the late 1990s, attracted by a technology that is less
susceptible to eavesdropping.

Great Wall, a 50-50 joint venture between the PLA and China Telecom, signed up
thousands of subscribers before Beijing last year ordered it to hand its networks to China
Unicom.

But that never happened. Instead, China Telecom pulled out of Great Wall, the PLA
maintained its stake in the company and began crafting new partnerships under a different
name: Century Communications.

The Hebei networks have attracted 15,000 subscribers since they were launched in
December, said an executive with Samsung Electronics Co, the sole foreign equipment
supplier.

``We've signed a CDMA contract for the entire province of Hebei,' the executive said.
``The scale could reach $200 million in value if they continue expanding network capacity.'