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Technology Stocks : All About Sun Microsystems -- Ignore unavailable to you. Want to Upgrade?

To: JC Jaros who wrote (27845)	2/15/2000 9:38:00 PM
From: QwikSand	Read Replies (1) \| Respond to of 64865

I don't understand why he wants to brand 'Solaris' away from Unix. I have an opinion on that. Buy RMBS! Just kidding. I think it's because you're thinking like a Linux hacker and Zander's branding efforts are directed toward CEO's. What CEO's know about Unix is that at the level their CIO's tell them about, it has a 20 year history of not working, of being fragmented, balkanized, expensive, confusing, surprising, and above all not meaning anything very concrete. AT&T tried to make Unix a brand for years. They spent more on lawyers than on programmers trying to make Unix a brand. They failed. Unix is not and never has been a brand. It is a loosely related group of technologies and interfaces with a name. That plays in the board room only with difficulty. To the Linux hacker, Unix means something more concrete. He accepts the 20-year fragmented history as just the way things are. He understands the difference between this flavor and that flavor; he understands that sometimes you just have to get a different version of the library or hack the source, that you have to (or get to) choose between Gnome and KDE and Motif and whatever. 'Unix' lived free and died. The best thing in the world that Zander could do is to lift that burden off the shoulders of an executive and say: here's the dominant O/S for certain big computer applications, it's name is Solaris, it's oriented around network computing, Sun and its partner stand behind it, and you don't need to worry any more. Just like Microsoft does. I think Zander is doing exactly what he should be doing. I know that he's doing what I as a shareholder want him to do. --QS