To: Dave Gore who wrote (61 ) 2/23/2000 10:25:00 AM From: Eric Humphrey Respond to of 72
New merchandising service with Nexchange ATLANTA--(BUSINESS WIRE)--Feb. 23, 2000--Nexchange Corporation, the leader in Affiliate Marketing and Merchandising, has partnered with Foodvision.com [OTCBB: FVSN], the leading provider of food content on the web, to provide extensive content merchandising services. Nexchange will offer leading brand name merchandise on Foodvision.com's Business to Consumer ecommerce shopping section. The Nexchange merchandising team will work closely with Foodvision.com's content producers to place the right products from Nexchange's retailer clients for sale in the right places. The Nexchange Merchandising Model maintains Foodvision.com's website look and feel as visitors shop, preventing "visitor drain"--customers clicking away to other websites. "We could not have lured Foodvision.com our way without having the advantage of an experienced merchandising team," said Joe Michaels, President and Chief Marketing Officer for Nexchange. "Our merchandisers will do the work for FoodVision.com that turns visitors into buyers faster and more often." Nexchange's unique approach to affiliate marketing allows FoodVision.com to open co-branded retail stores that sell name brand products, like Oster, Sunbeam, Black & Decker, and Proctor Silex. FoodVision.com promotes and protects its brand and visitors buy with confidence from top retailers on a website they trust. "We needed an affiliate partner to act as our merchandising arm and find the right places to sell quality products," said Paul R. Smith, Chairman & CEO of Foodvision.com. "Frankly, Nexchange brings to the table what the others don't--the unique ability to identify those places and put the retailer of choice there. This saves us both time and money." About Foodvision.com Foodvision.com, Inc., is a food-specific Internet information provider and Portal Company that integrates traditional business systems in food and beverage operations with leading-edge technologies in Internet systems. The linking of substantial expertise in food establishment operations and state-of-the-art Internet business provides the shareholders and partners of foodvision.com with a solid financial base and the exciting growth potential. About Nexchange Founded in 1996, Nexchange Corporation connects buyers and sellers on a network of over 180,000 online stores. Using Nexchange's patent-pending technology, website owners open retailers' stores on their site and sell products relevant to their content. Retailers extend their marketing reach and achieve cost-effective online sales. Nexchange Corporation is a privately held company headquartered in Atlanta. Foodvision.com can be found at foodvision.com