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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: ISOMAN who wrote (11710)	2/16/2000 11:22:00 AM
From: Spytrdr	Read Replies (2) \| Respond to of 13953

he needs a scientific calculator for that. and a secretary to fill the etrade online account application correctly for him. ___ "what were the profits if you take out advertising."

To: ISOMAN who wrote (11710)	2/16/2000 11:27:00 AM
From: BWAC	Respond to of 13953

<what were the profits if you take out advertising> Or more relevant: If a normalized advertising amount was factored in. Which will happen as the revenues grow and the business reaches the critical mass point. Grow the business, grow the revenues, the quicker the better. If EGRP showed a profit, it would not be an effective use of their capital at this time. The "Would be Profits" are better used by EGRP on advertising, than 40% sent off to Uncle Sam as taxes. I want them to show 0. No profit at this time. Set the stage for future explosive earnings growth. Thats how those buying now will make great returns with a little patience. One should look very carefully at the minimal losses EGRP has in correlation to the massive advertising expense that it is incurring. But then again some can't see the forest for the trees standing in the way.