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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: stan s. who wrote (76614)	2/17/2000 2:04:00 PM
From: marquis103	Respond to of 108040

INTA This is apparently what's moving it. We knew Mamma.com would be a good catalyst for INTA. Russ 17Feb2000 CANADA: Mamma.com Announces Partnership With Alloy Online. 14:30 GMT Mamma.com to Provide Alloy Online With Powerful Search Engine. MONTREAL-(BUSINESS WIRE)-Feb. 17, 2000-Mamma.com, the largest independently owned Meta Search Engine on the Internet, announced today a partnership with Alloy Online (NASDAQ: ALOY), a leading Internet destination for the 56 million teens in Generation Y. Mamma.com - the Mother of all Search Engines(TM) - will provide its proprietary Internet Meta Search capabilities and will power the search functionality of Alloy Online's Web site, www.alloy.com. Mamma.com's "Integrated Directory Web Meta Search Engine" will allow end-users to search both Alloy's site and the Web from a single search box located on Alloy's site. The product provides the end-user greater value as they can surf Alloy's site and at the same time find information on the Web through the superior search capabilities provided by Mamma.com. "We are excited about our strategic partnership with Alloy.com as it contributes to our position as leaders in the Internet Search market space," said the President and CEO, Herman Tumurcuoglu. "One of the driving factors behind the partnership is that Alloy.com is a primary destination site for the teen generation, which is a market that is of great significance to Mamma.com." "Mamma.com's scope and advanced technology helped solidify our decision to use their services on our site," added Matt Diamond, co-founder and CEO of Alloy Online. "As Alloy.com continues to grow and expand, Mamma.com's search engine will allow our users to navigate more efficiently and discover all of the benefits and content areas on our site." About Alloy Online Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Alloy's convergent media model - which combines its Web site, www.alloy.com, its Alloy Online e-zine and its catalog - has a total reach of more than 10 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information and explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics and magazine subscriptions. For further information regarding Alloy Online, please visit the company's web site (www.alloy.com) and click on 'Investor Info' or call the investor information line at 877-ALLOY-IR. About Mamma.com Mamma.com, the "Mother of all Search Engines"(TM), is a top-rated Meta Search Engine and leading provider of Meta Search Engines to high traffic Internet web sites. It is the largest independently owned Meta Search Engine on the Internet. The company has been experiencing explosive growth since its inception in 1996 and presently services close to 4.32 million unique users and serves up to 40 million page views on a monthly basis. When a user goes to www.mamma.com and enters a search term, Mamma.com's powerful proprietary technology simultaneously queries the major search engines and a multitude of e-commerce databases. In doing so, the Meta Search Engine provides a highly relevant and comprehensive set of search results that allows the end-user to find information quickly, easily and efficiently. Further information is available from our website or at our address Mamma.com, St-Jacques, Suite 100, Montreal, Quebec H2Y 1S1.