To: PJ Strifas who wrote (30427 ) 2/18/2000 12:02:00 AM From: Spartex Respond to of 42771
Nice synopsis of conf. call by fellow on RB. I really like his summary of where NOVL is going, and meshes with my beliefs. By: Lurker3626 Reply To: None Thursday, 17 Feb 2000 at 9:03 PM EST Post # of 5894 Impressions of conference call Pluses -- Dr. Schmidt and Mr. Raney did an excellent job explaining NOVL's long-term strategy and presenting the company and a one-net company. They described a superb lineup of products with promises of new releases for Brainshare. The product pipeline is bulging and Eric explained the importance of partnerships with consultants in generating sales for what NOVL is offerings of e-business solutions. NOVL has NO competitors in this space. Nobody else is trying to do what NOVL is already doing, which is to present a single suite of seamlessly operating e-commerce applications to address the problems and online business needs of companies. NOVL's caching software is just starting to generate significant revenues, and interestingly, Dr. Schmidt mentioned that NOVL is using a MSFT marketing strategy for ICS by licensing it original equipment manufacturers. Dr. Schmidt (with some veiled humor) noted how effectively MSFT has used this sales technique in the past. Earnings will start to ramp up later this year with 20-percent plus quarters (still not the 30 percent-plus you need to be a "growth" company). But both Schmidt and Raney emphasized the long timelines for NOVL's marketing strategies. Minuses -- Sales training for the consulting partners for NOVL's complicated new software packages and custom solutions are just starting to show results. Schmidt said he eventually wants to have 100,000 people selling NOVL products around the world (NOVL sales people plus consultants), but right now they have a few hundred. This will improve over time. Each NOVL e-commerce package sale is a 6-8 month sale, utilizing consulting services. (ICS (caching) on the other hand, will go almost on automatic pilot, and Schmidt thinks this technology will be as ubiquitous as routers). Impression: Very credible and restrained presentation by Schmidt and Raney, notable for its lack of hype and any display of slickness. It was just the facts, but the theme was very apparent. This is a new company with a new strategy, building an entirely new business with new products. The message I got was that knock-your-socks-off growth is a year or two away, although they are going to have good progress toward the goal of total domination of this market space in 2000. I was also impressed by Schmidt's dismissal of Active Directory as any sort of serious competitor to what NOVL is doing now and will be doing in the future. He doesn't see Active Directory as a factor in the market for another year or two. Prediction: Short-term, NOVL may slack off a bit but will be higher with Brain Share conference and then with Q2 results, higher still. We'll see trading in 60-80 range by year end. After that, higher still. This is a get-rich-slow stock. A wealth builder, I think, but not a get-rich-quick scheme. Eric said it in 1998. "Ubiquity, revenue later." ragingbull.com