To: kenc who wrote (4125 ) 2/18/2000 9:53:00 AM From: mappingworld Read Replies (1) | Respond to of 5053
From EDGAR IPO MEDSITE.COM Description:ostman.com \neweol&company_template=company_business_&company=4257 Company Description Medsite.com is a leading provider of online business-to-business e-commerce, information and communication products and services to the physician. We design our products and services to meet the needs of physicians throughout their careers, beginning in medical school, extending through residency and continuing into clinical practice. The relationship we build with our customers enables us to offer pharmaceutical, managed care, medical device and other healthcare companies with an attractive means of reaching physicians. There are approximately 660,000 practicing physicians, including residents, in the United States. We believe physicians are the focal point of the healthcare industry as they directly or indirectly influence an estimated 80% of healthcare expenditures. In 1999, healthcare expenditures in the United States totaled an estimated $1.1 trillion, representing one of the largest segments of our economy. Physicians can purchase online from us a comprehensive selection of medical supplies, books and other practice needs through our e-commerce offerings. Our information management tools help physicians filter and organize medical content from a vast number of sources. Our communication products and services assist physicians in communicating with their patients and colleagues using the internet. We have created an extensive online distribution network to reach the physician through our agreements with numerous medical websites, universities, medical associations and healthcare organizations. Medsite Books, our online bookstore, is the designated medical bookstore for many healthcare websites including the American Medical Association, the American Medical Students Association, Healtheon/WebMD, Medscape and Physicians' Online. Our objective is to be both the leading online destination site for the physician and a preferred marketing channel for pharmaceutical and other healthcare companies to reach the physician. Key elements of our strategy include: - assessing the physician's needs and providing products and services that address those needs, - continuing to pursue strategic relationships with both online and offline organizations in order to gain better access to physicians, - expanding our programs that facilitate communication and commercial interaction between physicians and pharmaceutical companies, and - expanding our business through strategic acquisitions that enhance our products and services or increase our access to physicians. In December 1999, we acquired Total Health Products, or THP, a company that sells medical supplies and books to physicians with pharmaceutical company sponsorship. After our acquisition of THP, we have access to a total of over 250,000 practicing physicians, residents and medical students to whom we can offer our online products and services. In January 2000, we acquired American Medical Communications, Inc., or AMC, a creator of medical education information. We were organized as a New York limited liability company in November 1995. In November 1997, we reorganized as a Delaware corporation.