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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Scot who wrote (94060)	2/18/2000 9:50:00 AM
From: Scot	Respond to of 1571397

Here's an interesting article on another pc alternative: mcvnow.com Sega Gears up for New Marketing Phase "Dreamcast is not just a games machine," said the voiceover of a Sega video clip that was part of Sega President Shoichiro Irimajiri's keynote address at Milia in Cannes, France. While the machine offers some online capabilities now, consumers in the US have not been told that message. They will be informed as early as Q2 2000. To date, Dreamcast has only been marketed as a games machine, confirms a company official. Beginning this year, as early as Q2, Sega will disseminate that message in the US ? the message is that Dreamcast is also a Web browser and has email capabilities. Sega's initial TV ads used a subtle groundswell technique that reached hardcore gamers. Sega has those gamers now. Sega, of course, plans to increase the console's installed base. "One of the reasons that our usership will grow despite our competition [is that] Dreamcast is and will remain the best and most advanced system on the market," Irimajiri stressed in his speech. "Our graphics will remain the best. We have the biggest texel memory capacity," he added. "I have heard that some of our competitors have not committed enough texel memory and that software is prohibitively expensive for some developers," the Sega president said, taking a stab at Sony's PlayStation2 and presumably Nintendo's Dolphin.