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To: Captain Jack who wrote (39520)2/19/2000 11:03:00 PM
From: mr.mark  Respond to of 45548
 
Book4Golf.com to Have Tee-Reservation Web Site
Running by June
By Sean B. Pasternak

Book4Golf.com to Have Tee-Reservation Web Site Running by June

Thornhill, Ontario, Feb. 18 (Bloomberg) -- Book4Golf.com
Corp. said its Web site will start letting people reserve playing
times at more than 500 North American golf courses by June.


The Thornhill, Ontario-based company has been working for
more than a year on the site, which gives participating golf
courses the ability to take bookings 24 hours a day.

Book4Golf.com is targeting repeat users for its service. In
the U.S., 5.4 million people play 25 or more rounds of golf a
year. The average weekend round of golf at an 18-hole public
course costs US$36 in the United States, said Judy Thompson, a
spokeswoman for the National Golf Foundation.

Book4Golf.com reservations will be made over the Internet, or
from portable devices such as 3Com Corp.'s wireless Palm 7
handheld organizer
, two kinds of telephone answering services, and
over a cable-TV network to be available in gated communities and
travel resorts.
``We've really built a lot of richness into our system,'
said Book4Golf.com Chief Executive Phillip De Leon said in an
interview. ``Once you've written the software, it eliminates a lot
of the barriers for entry into this space.'

Book4Golf.com, which gets between 2.5 percent and 5 percent
of the revenue from the courses for each tee time that's booked,
has signed agreements in the last two weeks to become the
exclusive reservation service for American Golf Corp. and
Meadowbrook Golf Group Inc., the largest and third-largest owners
of golf facilities respectively.

This will bring the total number of courses that have time
booked on the site to more than 700, said De Leon, who expects the
company to have revenue of US$30 million within its first year of
operations. In addition to giving golf courses the software that
synchronizes with Book4Golf.com's main system, the company will
lend computers to courses that don't have them, provided they sign
an exclusive agreement for two years.

Golfers will also be able to book tee times through No. 1
travel-reservation company Sabre Holdings Corp., with which
Book4Golf.com signed an exclusive agreement in November.

Book4Golf.com stock fell C$1.90 (US$1.31), or 11 percent, to
C$15.30 in Vancouver. The stock has risen 76 percent this year.

quote.bloomberg.com