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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Joe NYC who wrote (94310)	2/20/2000 12:26:00 PM
From: Dan3	Respond to of 1576654

Re: I am not sure why these should be end of live products... The prices of $170 - $200 AMD charges for these CPUs are fine, and they are profitable Your comments make good sense. But it may be that AMD feels they cannot maintain and grow the premium association for Athlon if they continue to sell it at 500 - 550 speeds. Intel has been getting away with this with the PIII, but they have a well established brand that can survive a little erosion. The interesting thing, of course, is that there is a significant difference between and Athlon 500 and a K6-2 500, while a Celeron 500 is actually superior to a PIII 500 (not 500E) for many applications. Yet, at retail, the PIII commands a greater premium relative to Celeron than Athlon does relative to K6-2. AMD has been showing great patience wrt Athlon marketing, being very careful to resist Intel's efforts to "Celeron" the Athlon. It's painful to have to forgo the revenue available from 500-600MHZ Athlon sales, but it may be necessary. Regards, Dan