To: sPD who wrote (20 ) 2/21/2000 12:37:00 AM From: sPD Read Replies (1) | Respond to of 32
Expanded sales in Germany ACD Systems Expands their International Market Position-Software Now Distributed in Germany February 18, 2000 VICTORIA, BRITISH COLUMBIA--ACD Systems International Inc. (CDNX: ASA) announced today details of its successful debut in Germany. "We have gone from 2 German resellers in June 1999 to 18 as of January 2000. On-line sales have jumped 130%," said Mark How, Senior Business Development Coordinator, ACD Systems. "There is a tremendous growth trend and we are increasing our efforts in the areas of international development and localization to ensure continued expansion in Europe and the rest of the world." ACD Systems entered the European software market in June of 1999 and already European sales account for 25% of ACD Systems' total revenue. ACD Systems has recently completed distribution agreements with three major corporations in Germany; BHV, AskNet, and VGL. BHV, one of the top 5 software publishers in Germany, had over $60 million US in sales last year. The publishing deal between ACD Systems and BHV calls for the retail distribution of ACDSee(TM). BHV projects the sale of a minimum of 25,000 retail units of ACDSee(TM) in Germany during the first year of distribution. Dieter Dedeke, manager of BHV, is confident of ACDSee's(TM) sales potential, "We don't have to do pioneering work to establish the name on the market," says Dedeke. " Every informed pc-user knows of ACDSee(TM) and is waiting for the new German version of ACDSee 3.0(TM)." BHV is committed to a marketing budget of DM 250,000 for ACDSee's(TM) German debut. ACD Systems currently distributes a localized version of ACDSee 2.42(TM) and is working on the release of a German version of ACDSee 3.0(TM). ACD Systems' agreement with AskNet involves selling German, English, and French versions of ACD Systems' software on-line to the European market. AskNet is one of the largest on-line resellers in Germany. AskNet also sells to many German universities and plans on introducing these institutions to ACD's private instant messaging software, Express Communicator. VGL, the German distributor of Paint Shop Pro(TM), sells to over 40,000 German corporations. VGL will utilize their client base to distribute ACDSee 3.0(TM), as well as create and produce a German retail box and CD for ACDSee 3.0(TM). "ACD Systems is truly energized about our emergence in the European marketplace." notes Kevin Hawe, V.P. Sales & Marketing, ACD Systems, "In particular, our growth in Germany has been accelerating over the last 6 months. Our attendance at the CeBIT technology trade show in Hanover this month will give us the opportunity to expand our international positioning and will only add to the numbers. We are open for business and looking for strategic partners." Through effective Internet distribution and strategic partnerships, ACD Systems has experienced rapid growth and has achieved commercialization of several software products based on its proprietary platform technologies. ACD Systems International Inc. (CDNX:ASA) designs, develops and markets leading edge Digital Imaging and Network Communications Technologies. The Company has established significant market penetration by utilizing an Internet-based sales and distribution model with an estimated 15 million users worldwide. In addition, the Company has over 12,000 corporate customers that include many Fortune 500 companies. ACD Systems International Inc., based in Victoria, British Columbia, has been actively developing software since 1993. Its shares are listed for trading on the Canadian Venture Exchange under the symbol ASA. For more information visit www.acdsystems.com. -30- FOR FURTHER INFORMATION PLEASE CONTACT: ACD Systems International Inc. Martin Winstanley Vice President Corporate Affairs (250) 382-5828 or 1-800-819-2207 (US) martin@acdsystems.com or info@acdnet.com acdsystems.com THE CANADIAN VENTURE EXCHANGE NEITHER APPROVES NOR DISAPPROVES THE INFORMATION CONTAINED HEREIN.