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Pastimes : NextBigBigThing.com Award -- Ignore unavailable to you. Want to Upgrade?

To: John Finley who wrote (5)	2/21/2000 8:34:00 AM
From: John Finley	Respond to of 75

Not submitting for an award, but..... I just saw an ad on CNBC for the iPAQ (just "saw" it as I always have CNBC on "mute" <g>). I assume that is CPQ's "netPC" or "dumb client" or whatever the nom du jour is. The Dodge ad comes to mind.... "Different". I couldn't tell if the iPAQ had any of the ubiquitous clear blue plastic on it. 'Course I guess it would be red clear plastic if the analogy to Dodge held. JF

To: John Finley who wrote (5)	2/21/2000 1:32:00 PM
From: kinkblot	Read Replies (1) \| Respond to of 75

With the genuine new era stuff, it's not just used, it enables. <g> Many illustrative examples of the latest techniques in corporate PR can be found in the collected press releases of Kopin Corporation. Kopin PR Template #00-1: We plan to continue capitalizing on the explosive demand in the [currently hot] sector by expanding our customer base and identifying new applications for our products. And we are focused on continuing to win sockets for our [component to be hyped] in both consumer applications and next generation [end product in hot sector]. Here, they plan on doing the same thing that most high-tech businesses try to do in the normal course of doing business. Good for them! Notice the effective use of the buzzword sockets. Sometimes a sentence is included quoting a reputable industry source, e.g. Blue Sky Consultants, as projecting that # million or billion units of the end product will be sold in the year YY (preferably at least 3 years out). I'd say that overall the pitch is aimed at the average joes/jos (explosive demand), and for the analysts, they toss in a few trendy concepts (sockets) from the latest, greatest business gurus. If Kopin ever issues a press release on the Multimedia Watch (à la Dick Tracy's), this competition will be over. WT