To: BANCHEE who wrote (20889 ) 2/23/2000 2:55:00 AM From: Khai Nguyen Read Replies (1) | Respond to of 57584
Banchee...AKLM LOS ANGELES (Dow Jones)--Acclaim Entertainment Inc. (AKLM) shares soared 38.5% on Tuesday. A company spokeswoman cited strong sell-through of the video-game maker's new wrestling title, but analysts said acquisition rumors were more likely the cause. "ECW: Hardcore Revolution," which shipped on the Sony PlayStation and Nintendo 64 formats on Feb. 17, "is selling through very well," said Michelle Seebach, a spokeswoman for Acclaim. The title will launch on Sega Dreamcast format in the next few weeks, she said. Acclaim is also a minority investor in Extreme Championship Wrestling, a league that competes with the World Wrestling Federation Entertainment (WWFE) and World Championship Wrestling, Seebach said. Extreme Championship Wrestling has less of a story line than its competitors, and that has proved popular with wrestling fans, Seebach said. "It's just really hardcore and it focuses on the wrestling," she said. Acclaim's shares closed Tuesday at 4 1/2, up 1 1/4, on volume of 4.4 million shares, compared with average daily volume of 1.3 million. Analysts said ECW: Hardcore Revolution, while a key title for Acclaim, probably couldn't by itself account for such a bold rise. More likely, they said, there was a resurfacing of recent acquisition rumors. Acclaim has been hurt by a market shift away from the Nintendo 64 format, and needs to wean itself away from dependence on the one format, said Brian Goodstadt, an analyst with S&P Equity Group. The Glen Cove, N.Y., company's shares hit a 52-week low of 3 on Jan. 18. With the stock so low, rumors have surfaced that Acclaim could be bought out, analysts said. No one, however, had heard any specific rumors on Tuesday. "I think Acclaim's a takeover play right now," said Michael P. Wallace, an analyst with Warburg Dillon Read LLC in New York. Names mentioned in the past as possible suitors for Acclaim include competitor Electronic Arts Inc. (ERTS); traditional toy companies like Mattel Inc. (MAT) and Hasbro Inc. (HAS), who are trying to get into the interactive game market; and even Microsoft Corp. (MSFT), which could add an on-line dimension to Acclaim's repertoire. Acclaim also could be close to announcing an Internet partnership or acquisition, Goodstadt said. (MORE) DOW JONES NEWS 02-22-00 04:28 PM Story 5928 =DJ Acclaim Stk Up -3: Hasbro, Electronic Arts Won't Comment A Hasbro spokeswoman declined to comment on rumors involving Acclaim Entertainment. An Electronic Arts spokeswoman also declined comment, citing company policy. Officials at Mattel and Microsoft weren't immediately available. - Anthony Palazzo, Dow Jones Newswires; 323-658-3776; tony.palazzo@dowjones.com