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Technology Stocks : Gemstar Intl (GMST) -- Ignore unavailable to you. Want to Upgrade?

To: Raymond Clutts who wrote (2058)	2/21/2000 5:10:00 PM
From: Jeff Bond	Read Replies (1) \| Respond to of 6516

I'd like to ask some questions concerning "impressions" one more time. However, I'm referring to impressions on TV, not on the internet. 1. If two people sitting at the couch see the same ad, is that considered as 1 or 2 impressions? 2. If I fall asleep on the couch, leave the Guide on all night, and wake up after 6 hours, have I just experienced 36 impressions (assuming standard 4 guide visits/hour * 3 pages/visit * 3 impressions/page) or 0 (since I sleep like a rock)? 3. Does anyone have any input on assumptions made for impressions in the Stephens report. I find 4 uses of the guide per hour to be a little high, yet I find 3 pages/view to be a little low. It seems to somewhat even out, but just curious if anyone else has thought about this. I know these seem like silly questions, but I think inside lies some VERY important issues in terms of calculating potential advertising revenue for GMST. If anyone has input, would greatly appreciate hearing it. Thank you. Regards, JB