To: Stuart Carmichael who wrote (1026 ) 2/22/2000 9:05:00 AM From: Captain James T. Kirk Respond to of 1330
eToys Named Top Overall Web Site of '99 Holiday Season According to Report in Fortune Magazine Business Wire - February 22, 2000 08:18 SANTA MONICA, Calif.--(BUSINESS WIRE)--Feb. 22, 2000--In a comprehensive and independent study of how Internet retailers performed during the recent holiday season, eToys Inc. (Nasdaq:ETYS) ranked No. 1 among the top 49 Web sites, according to Fortune magazine. The research was conducted by Resource Marketing Inc. of Columbus, Ohio, and was published in Fortune's Feb. 21 issue. Resource Marketing described the research as "the industry's most rigorous and disciplined study to date." The company "stress-tested" each site on more than 80 separate measures, including site navigation, product presentation, customer service and shipping. The effort simulated more than 500 customer interactions and required that researchers spend a minimum of 20 hours on each site, nearly 200 times that of the average shopper. eToys led all companies and particularly outpaced its principal competitors. The top six spots were held by Internet pure-plays. More information on this study can be found at www.resource.com. eToys recently reported strong financial results for the holiday quarter. Net sales more than quadrupled to $107 million and cumulative customer accounts nearly tripled to 1.7 million. The company far surpassed its competition in sales of toys and videos during the holiday. The complete rankings of the Resource Marketing's study, as published in Fortune, are as follows: Complete Rankings: (Above Par, in descending order) (Below Par, in descending order) 1. eToys 23. Violet 2. garden.com 24. Macys.com 3. Cooking.com 25. 1-800-FLOWERS.COM 4. Fogdog Sports 26. Outpost.com 5. Amazon.com 27. Sephora 6. eve.com 28. Barnesandnoble.com 7. REI.com 29. Furniture.com 8. Land's End 30. Reel.com 9. L.L. Bean 31. Living.com 10. Banana Republic 32. Williams-Sonoma 11. boo.com 33. Marthastewart.com 12. Gap 34. PC Flowers & Gifts 13. Bluefly 35. Indulge.com 14. drugstore.com 36. Gloss.com 15. 800.com 37. Sparks.com 16. PlanetRx.com 38. Kbkids.com 17. NORDSTROMshoes.com 39. Jcrew.com 18. Hallmark.com 40. Target.com 19. DrugEmporium.com 41. Crate & Barrel 20. CDNOW 42. Nike.com 21. Brooks Brothers 43. Gifts.com 22. RedEnvelope 44. Buy.com 45. Toysrus.com 46. Disneystore.com 47. Cozone.com 48. Alloy 49. Wal-Mart About eToys.com Based in Santa Monica, eToys Inc. (www.eToys.com; www.eToys.co.uk; AOL Keyword eToys) is the premier Internet retailer for children's products with an extensive selection of both nationally advertised and specialty toys, software, books, videos, music, video games, and baby-oriented products. By combining this extensive selection, with helpful and fun ideas and award-winning customer service, eToys offers consumers a unique one-stop source for children's products. Through its wholly owned subsidiary, BabyCenter Inc. (www.babycenter.com), eToys offers Webby award-winning content and community, as well as an extensive selection of merchandise for new and expectant parents. CONTACT: eToys Inc., Santa Monica Jonathan Cutler, 310/664-8550