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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?

To: Hank who wrote (2285)2/22/2000 10:56:00 PM
From: Carl R.  Read Replies (1) | Respond to of 5582
 
Interesting theory regarding the timing of commercials (afternoon). Obviously the people who have the most colds (by far) are parents with young children. TV advertising in the afternoon might well be the best way to reach them. Other than that, I'd guess the next best option would be magazines targeted to daycare operators.

If you were spending the ad budget, who would you target, Hank?

Carl


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