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To: Jess Beltz who wrote (7725)2/22/2000 12:16:00 PM
From: Scrapps  Respond to of 9236
 
Analog Devices Named Fastest Growing DSP Supplier
NORWOOD, Mass., Feb. 22 /PRNewswire/ -- Analog Devices, Inc. today announced it is the fastest growing supplier in the semiconductor industry's fastest growing market, Digital Signal Processing (DSP). Analog Devices' DSP revenues grew 71 percent from fiscal year 1998 to 1999, nearly three times the growth rate of the overall market. The momentum continued in the first fiscal quarter of 2000, with ADI DSP revenues growing 87 percent compared to the same period in 1999. Industry analysts estimate the overall market growth for DSP was 25.5 percent in 1999, according to DSP market research firm, Forward Concepts. The firm also estimates that the DSP market is growing nearly twice as fast as the entire integrated circuit (IC) industry. ADI's unparalleled growth in the DSP market is driven by the company's focus on communications applications, leadership in high performance analog and DSP technology, and the company's unique ability to integrate these technologies into mixed-signal DSPs.

''ADI is doing very well in fast-growing areas like Internet access technology,'' said Will Strauss, president of Forward Concepts, Tempe, AZ. ''Their integrated hardware and software solutions for ADSL and V.90 modems, for example, helped make ADI the fastest growing DSP supplier in 1999. They gained more than a point of market share, more than any of the other major suppliers.''

Just over half of all ADI DSP shipments included integrated high performance analog (mixed-signal DSPs) and signal processing software for embedded systems applications. In the real-time portion of the $30 billion embedded systems industry, ADI's strong portfolio of code-compatible DSPs, mixed-signal expertise and brand recognition helped capture a range of applications in the embedded systems market including speech recognition, digital motor control in home appliances and medical MRI systems.

The world's communications bandwidth is doubling every nine months, fueling sales of broadband and wireless concentrator and subscriber equipment based on ADI DSPs. In ADSL (Asynchronous Digital Subscribers Line), for example, ADI's signal processing technology makes it possible for the installed infrastructure of copper wire to provide Internet access that is 100 times faster than today's methods. In 1999, 80 percent of ADI's DSP revenues were in the communications segment.

''Communications and embedded computing are converging and ADI's technology is well-positioned to enable this new era of signal processing,'' said Jerald G. Fishman, president and chief executive officer for Analog Devices, Inc. ''Our strategy for DSP is to simplify real-time systems design and help our customers get to market fast. We'll do this by combining our DSP and high performance analog technology with software and signal chain expertise.''

In 1999 Analog Devices took major steps to strengthen its DSP portfolio, including a joint DSP core development program with Intel and the acquisition of DSP development tools leader, White Mountain DSP. The next decade of ADI DSP will give rise to advancements such as 100 dB analog and DSP on a single chip, the integration of flash and DRAM system-level memories and a leap in DSP memory sizes from megabits to megabytes. Future ADI DSPs will be user configurable and DSP hardware will be tightly coupled with advanced software development environments, facilitating an easy-to-use object-oriented approach to DSP development.

1999 ADI DSP Milestones:
-- ADI achieves number one position in ADSL with over one million chipsets
sold and 90 percent of the world's xDSL systems using ADI technology.
-- ADI enables the industry's highest channel density in Internet server
modems and VoIP with Internet Gateway Processors that have doubled
density every nine months since 1997.
-- ADI's DSPs power the VoIP market share leader, Lucent InterNetworking
Systems (formerly Ascend).
-- Strength of ADI's DSP customer acceptance is evident in the community
of more than 10,000 DSP customers and over 30,000 software developers

ADI's DSP Strategy

ADI is a leading supplier of digital signal processing solutions, including mixed-signal DSPs, general-purpose DSPs, such as the SHARC® family, and embedded DSP solutions that serve secure data, ADSL modems, GSM handsets, Internet access, speech processing and motor control applications. ADI leverages 30 years of high performance analog expertise to develop DSPs that make the design challenge easier. ADI's DSP architectures feature simple, yet powerful programming models and are supported by the White Mountain brand of high-quality development tools. The DSP Collaborative(TM) is a comprehensive collection of independent companies and design services consultants serving the ADI DSP community of more than 30,000 software developers. For more information about ADI DSPs visit analog.com.

About Analog Devices

With fiscal 1999 sales of $1.45 billion, Analog Devices (NYSE: ADI - news) is a leading manufacturer of precision high-performance integrated circuits used in analog and digital signal processing applications. Headquartered in Norwood, Massachusetts, the company employs approximately 7,800 people worldwide, and has manufacturing facilities in Massachusetts, California, North Carolina, Ireland, the Philippines, and Taiwan. Analog Devices' stock is listed on the New York Stock Exchange and the company is included in the S&P 500 Index.

NOTE: SHARC is a registered trademark and the DSP Collaborative is a trademark of Analog Devices, Inc.

READERS SHOULD CONTACT:
Analog Devices, Inc.
Three Technology Way
Norwood, MA 02062
Tel: 1-800-262-5643
Fax: 1-800-446-6212