To: Mohan Marette who wrote (836 ) 2/23/2000 10:10:00 AM From: Mohan Marette Read Replies (1) | Respond to of 1471
**OT** Homeland Networks Launches multi-channel,multi-lingual Media Sites Radio Indiaradioofindia.com TV Indiatvofindia.com Press of Indiapressofindia.com By Uday Lal Pai India Correspondent, asia.internet.com [February 23, 2000--MUMBAI] Homeland Networks Inc. is planning three sites that offer multichannel, multilingual streaming radio and television on the Internet. The three native-language media sites -- Radio of India, TV of India, and Press of India -- target the 15-million strong immigrant Indian community worldwide, especially those living in the US, with customized, original Web-based broadcast and print content. Radio of India provides round-the-clock news, sports and music coverage from India. Ten channels from seven major regions of India are included, and 30-second commercials are broadcast every 15 minutes. TV of India offers a mix of sports and entertainment that has until now been difficult to access outside India, including the many movies made in the cheekily-named 'Bollywood', India's counterpart of Hollywood. Press of India is a one-stop site featuring input from India's influential newspapers, magazines, and other periodicals. "The Indian community is among the top three connected, computer-savvy, non-resident communities in the world," said Ron Victor, founder and president of Homeland Networks. "Until now, there has been little or no organized ethnic media content, real-time audio or video available via the Internet to this very important group," he claimed. "With a purchasing power estimated at over US$60 billion, the non-resident Indian community represents a lucrative market that, until now, has been greatly under-serviced," said Kent Allen, a research analyst. "With the launch of these three sites, Homeland Networks has brought this growing community far richer content than the traditional text and generic news offered by most of the 'ethnic' portals currently online," Allen added. Homeland has tied up with UTV (Unilazer Group), a large Indian media conglomerate, to provide content for its innovative Internet broadcast portal. UTV also provides television-based programming for TV of India. Audio and video programs are produced in Mumbai, India, and relayed to San Jose, California through ISDN lines, from where the programs are re-broadcast via the Radio of India and TV of India sites. The programming is available 24 hours a day. San Jose-based Homeland Networks was launched in 1999. Its founding board members include K.B. Chandrasekhar, chairman of Exodus Communications, and Sabeer 'Hotmail' Bhatia.